July 17, 2025

Mike Ryan & Barry Schwartz discovered that in the channel performance report, there’s now an expandable row that splits out feed-based vs. asset-based metrics.

The latest Tinuiti benchmark report reveals continued growth across most major ad platforms in Q2 2025. Key takeaways: – Google Search ad spend increased 11% year-over-year, driven by 18% growth in Shopping clicks. Temu and Shein briefly disappeared from Google Shopping due to tariff changes. Amazon also pulled back significantly. – Performance Max accounted for

And with it, Google Ads performance. From July 21, Google requires Consent Mode v2 for ads targeting in the EU. No implementation = no modeled conversions, no remarketing, no audience insights. If you’re still postponing this, you’re gambling with your results. Cookiebot Web CMP by Usercentrics offers a plug-and-play solution that works. Get compliant now

Brand guidelines are now default for new PMax campaigns in the UI; API follows in v21. Business name and logo assets now live at the campaign level (CampaignAsset), not in AssetGroupAsset. API users must update code to support both asset locations. Existing campaigns are being automatically migrated (if assets are consistent); Full rollout by Oct

Dario Zannoni discovered the “Generated for You” a new AI-powered feature in Merchant Center that automatically creates enhanced product images by adding contextually relevant backgrounds and improving resolution. First revealed in an interview with Ginny Marvin at Optmyzr, GfU selects a limited number of products from your feed (not user-controlled) and generates image proposals. For

Dario Zannoni found out that Google is allowing advertisers to enhance up to 100 images at once using prompt-based tools. Two AI editing options are available: – Replace background– Add object Images can be selected from uploads, the Assets Library, or linked Merchant Center accounts. However, edited images can’t be synced back to Merchant Centert

I know Miles McNair even wrote a whole article about it so if you want to know more check that out: https://lnkd.in/ep6Qr8qf

Customers that should buy again after some time? Reactivate them with this Strategy. Make sure to exclude people that you can reach by email and have a list that is up to date.

Not tracking offline conversions for lead generation is the same as not tracking orders for a webshop… You’re just throwing money at “add to carts” and hoping for the best. No clue if they actually turn into revenue. 🤡 Imagine running an e-commerce store and saying, “We don’t need to track purchases, we just want

Free to download. No paywall. No signup. Just pure AI knowledge. – Real-world examples– Step-by-step prompt tactics– Advanced patterns for coders (CoT, ReAct, ToT)– Learn how to write smarter & faster prompts Grab it here → https://lnkd.in/eqg3nMvv