Just spotted an interesting update shared by Emirhan Bayutmuş: Google Ads recommended a Target CPA increase based on competitor comparison data. That's a first. Emirhan noticed that his Impression Share…
Barry Schwartz discovered that it seems that Google is adding an AI Mode button to the Google home page!
Georgi Zayakov discovered that Google is transitioning Chanel performance to general availability!
And with it, Google Ads performance. As of July 21, Google requires Consent Mode v2 for ad targeting in the EU. No implementation = no modeled conversions, no remarketing, no…
Thomas Eccel discovered this test from Google Ads that has social proof of how many visits a website has!
Below an example: In November, you start with a $5 daily budget ($152/month). By November 24, after spending $103, you raise the budget to $10/day. The maximum for November is:…
Meta doesn’t spend your daily budget exactly every day. Instead, it plays with flexibility to get you better results. Here’s how: → On some days, Meta can spend up to…
Here’s the real breakdown: Meta Ads. Meta can spend up to 175% of your daily budget on high-performance days, but no worries they keep the weekly spend in check. Over…
One of the clearest brand strategy fails in recent memory. In 2020, John Donahoe became CEO and made big moves: — Push D2C harder. — Cut wholesale. — Centralize marketing.…
You can implement the advanced modeling with cookieless pings. But it won't work. This is because of the threshold. For conversion modeling these thresholds are. 700 ad clicks over a…
