Just spotted an interesting update shared by Emirhan Bayutmuş: Google Ads recommended a Target CPA increase based on competitor comparison data. That’s a first.
Emirhan noticed that his Impression Share dropped by 26%, while a competitor gained +11% and the platform used this as justification for a higher CPA target.
Have you seen similar recommendations pop up in your accounts?
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Subscribe for freeThanks for sharing Barry Schwartz, Hana Kobzová & Reva Minkoff
In one test, the ad loads in the reviews and ratings, the number of visits and a visit site link as a scrolling strip. In a second test, the domain…
Via Barry Schwartz
The ad shows an image on the left. The title and description sit on the right, under a Sponsored label. This is the first time this layout has been seen…
Spotted by Sachin Patel, via Hana Kobzová
