In 2016, Purple was a little-known mattress startup with a unique product: a mattress made from a stretchy, breathable polymer grid. The team believed that traditional DTC performance marketing wasn’t enough. Their hypothesis? Product education + visual proof would outperform generic mattress ads. They launched a bold video ad: the Raw Egg Test, a quirky, […]
Purple Launched a Bold YouTube Ad, Grew From Niche to $405M Read More »
Most people wouldn’t. And it’s costing businesses more than they think. Usercentrics just published their 2025 State of Digital Trust report, and the message is clear: Digital trust = revenue. Some stats that stood out to me: – 67% of users have not completed an action online because of privacy concerns– 62% are more likely
Would you give your data to a brand you don’t trust? Read More »
Attribution didn’t collapse in one moment it eroded. And Google’s Enhanced Conversions? It wasn’t just an upgrade. It was a rescue mission. Here’s the context: From 2021 on, signal loss became the norm: – iOS 14.5 wiped out IDFA access– Safari, Firefox blocked third-party cookies by default– Apple Mail started faking email opens– Chrome preps
Why Google Launched Enhanced Conversions Read More »
In 2017, Chase Bank’s marketing team noticed rising concerns over brand safety and ad fraud as their display ads appeared on hundreds of thousands of websites. A performance audit revealed that while Chase’s ads ran on 400,000+ websites, their key brand and conversion metrics weren’t improving proportionally. Suspecting wasted impressions, Chase made a bold move:
Chase Slashed Programmatic Ad Placements, Saw No Impact, and Boosted Efficiency Read More »