ChatGPT Ads
Bad prompt = Bad outcome
So you're still writing weak ChatGPT prompts? If you’re not getting great output, it’s probably your input. Here are some common mistakes: - Asking for analysis with zero context. -…
Thursday
24 July 2025
Demand Gen & YouTube
How Unilever used AI to revolutionize influencer content and paid media in 2025
What happens when a global brand stops thinking in campaigns and starts thinking in content engines? Unilever answered that in 2025. Their internal Gen AI Content Studio now produces thousands…
ChatGPT Ads
Most people are using ChatGPT the wrong way
They expect perfect output in one go. No context. No examples. No iteration. But AI isn’t a magic wand. It’s a collaborator. And just like with any team member, the…
Shopping
Found Product section update
Hana Kobzová discovered that Google has updated the design of the Found Products section in Google Merchant Center.
Badges for Local Service Ads are removed
Anthony Higman discovered that Google removed all badges for local service ads...
GA4 & GTM
Import cost data from Reddit Ads
Arpan Banerjee discovered that you can now import cost data from reddit ads into GA4!
Tuesday
22 July 2025Sponsored label removed
Barry Schwartz & SERP Alert ⚡ discovered that Google has removed the prominent "Sponsored" label from the Find Related Products & Services ad section. Instead, it now uses a smaller-font…
Demand Gen & YouTube
Google Ads Lookalike Segments
Google Ads Lookalike Segments – July 2025 Updates by Georgi Zayakov. Google is quietly upgrading Lookalike Segments in Demand Gen campaigns, giving advertisers new ways to scale with precision. You…
ChatGPT Ads
The #1 ChatGPT prompt you’re not using?
Ask it to check its own work. Most people use ChatGPT to generate content but not enough people ask it to review what it just wrote. Try these simple prompts…
ChatGPT Ads
Unlock ChatGPT’s memory and make it work for you
Most people don’t realize you can actually teach ChatGPT what to remember and just as easily tell it what to forget. MEMORY_WRITE. Fact: "[what you want exactly]". Purpose: "[in which…
Demand Gen & YouTube
Brand Searches
New: “Brand Searches” in Google Ads. Dario Zannoni discovered that Google has launched a new help page for the conversion type called “Brand Searches”, showing how often users search for…
Averages don’t explain
Segments do. Your average CR is 3%. Great, right? But if first-time buyers convert at 0.5% and repeat buyers at 8%, is 3% a good number? This happens everywhere: →…
