July 7, 2025

Emirhan Bayutmuş discovered that TikTok Ads just introduced two new split testing options: Smart+ Test: TikTok creates an AI-powered version of your conversion campaign to test against your own. Custom Test: You select two campaigns to test variables like creative, targeting, or bidding. Both help advertisers get clearer insights and improve performance.

If you use optimized targeting in your remarketing campaign it’s not remarketing anymore! If you are running remarketing check your settings to be sure you are not using optimized targeting. You can see If you are using optimized targeting at audience segments. Opting out can be done in ad group settings when you click on

Tinder rolled out a bright pink garbage truck through the streets of Mumbai not to collect trash, but to collect emotional baggage. Dubbed the “Ex-press Disposal Truck”, the campaign invites heartbroken singles to toss in old love letters, photos, and other breakup relics in a cathartic, no-judgment purge. What started as a quirky stunt has

Arpan Banerjee saw these really long descriptions in Google Ads! Are they testing this?

Starting August 4, 2025, the Search and SearchStream methods will return query_resource_consumption and field_mask even when queries return no results. If you use these methods to download reports, make sure your application can handle the new response format. This change applies to all API versions.

Starting July 2025, Google AdSense is rolling out a new feature to help publishers earn from unfilled ad spaces, those moments when no ad is shown, and no revenue is generated. What’s changing? AdSense will show contextually relevant suggestions (e.g. baking tools on a baking page) in empty slots. If users click on them, they’ll

As of July 1, Google Merchant Center automatically calculates sales tax for U.S. merchants based on the shopper’s location. Merchants no longer need to manually configure tax settings, reducing a common cause of product disapprovals and simplifying feed setup especially for those using dynamic shipping. This update was found by Emmanuel Flossie. For more information

The old “returning viewers” stat is out. In its place, YouTube now segments your audience into: – New viewers– Casual viewers (1–5 months active)– Regular viewers (6+ months active) This gives creators and marketers much deeper insight into real loyalty not just who came back once. Rollout is happening now across desktop and mobile. Thanks

A recent Men’s Journal article reveals that deleted ChatGPT chats may not have truly been deleted and that OpenAI employees may have had access to them for training and review purposes. This comes amid a lawsuit raising serious concerns about how user data is collected, stored, and reused by generative AI systems. Takeaways: – Deleted