July 6, 2025

iOS 26 is here, and it’s again a shake-up for marketers, analysts, and attribution. Apple is doubling down on privacy in Safari and Mail. The result? Tracking is about to break in a lot more places. Here’s what’s changing: Safari now blocks fingerprinting by default– No more using device/browser data like screen size, cores, or […]

Want your products to show up in ChatGPT when users search with shopping intent? OpenAI is surfacing organic product results inside ChatGPT ads. Here’s how to get your products discovered: Unblock the ChatGPT crawler (OAI-SearchBot) – Just like Googlebot, it needs access to your product pages.– Use robots.txt to allow crawling. Track traffic from ChatGPT

Looking to discover the most impactful GPTs in the industry? This Top 500 GPTs, ranked by the Explore GPT Store, highlight user preferences and engagement trends, offering a detailed look at the AI models that are leading the way. These rankings are based on in-depth interaction data, providing insights into the most trusted and widely

It’s about explaining it. When a key metric drops (CR, AOV, LTV), your first instinct is often to report it. But unless you explain why, nothing will change. Here’s the 6-step framework to turn drops into insight:1. Make sure the drop is real2. Break the metric into drivers3. Look at the trend of each driver4.

So you’re still writing weak ChatGPT prompts? If you’re not getting great output, it’s probably your input. Here are some common mistakes: – Asking for analysis with zero context– Being vague– Forgetting to guide tone, format, or audience– Not showing any examples of what “good” looks like What you should do: – “Here’s what I

Arpan Banerjee just texted me that Google started sending notification about sunsetting “Video Action Campaigns”!

Just before a key July 7–8 EU workshop, Google submitted a revised proposal to avoid an antitrust fine under the Digital Markets Act. The update, called Option B, adds a box beneath search results featuring free links to direct suppliers (like hotels and airlines), aiming to reduce self-preferencing without labeling it as a Google feature.

Starting July 14, 2025, Google Ads will allow online gambling ads in Ukraine, but only from certified, state-licensed operators and aggregators. Key details: Applies to online poker, sports betting, online casino games, and state lotteriesAdvertisers must obtain country-specific certification and hold the appropriate license for each gambling category Both operators and agencies must be authorized

Arpan Banerjee discovered this setting looks new to me!