July 5, 2025

Starting September 30, 2025, Google Ads will gradually update bidding models to use the conversion_environment field for imported in-app conversions via the Google Ads API. This field helps improve attribution accuracy and bidding performance. If you’re importing in-app conversions (e.g., purchases, sign-ups), make sure to include the conversion_environment field—omitting it may lead to fewer recorded […]

Update! Advertisers in the US, Canada, and New Zealand must apply for the Restricted Drug Term Personalization Certification to use Google’s personalized targeting tools for promoting products with Restricted Drug Terms to healthcare professionals. Without this certification, personalization is not allowed. Advertisers outside these countries are not eligible due to local regulations.

You should now serve all Google scripts like gtag.js and gtm.js via the Web container client. The GA4 client no longer supports dependency serving for these scripts. Existing setups using dependency serving will keep working for now, but going forward, use the Web container for any new tagging server configurations.

Starting August 4, Microsoft Advertising will retire Target CPA and Target ROAS as standalone bidding strategies for new campaigns. Instead, advertisers must use Maximize Conversions or Maximize Conversion Value, with the option to set target values. Existing campaigns remain unaffected, and portfolio strategies stay intact. The change aligns Microsoft more closely with Google Ads, simplifying

Arpan Banerjee just got the message that Google Ads to Require Verified Phone Numbers for Message Assets!

Microsoft Ads is now blocking your interface with a Consent Mode pop-up If you’re advertising in the EEA, UK, or Switzerland, this affects you immediately. Not that if you do not enable Consent Mode…. This disables conversion tracking and remarketing in these regions. Enable Consent Mode as soon as possible. I myself use I Cookiebot

Starting July 16, 2025, Google will update its Cryptocurrencies and related products policy to clarify requirements for advertising cryptocurrency exchanges and software wallets in Canada. Key Points: – Advertisers targeting Canada must be registered with FINTRAC (CANAFE) as a money services business.– All local legal requirements must also be met.– Advertisers must be certified by

Apple is testing third-party AI models to revive its struggling voice assistant. According to Bloomberg, Apple has asked OpenAI, Anthropic, and Google to run their LLMs like ChatGPT, Claude, and Gemini on Apple’s private cloud. Why? Because Apple’s own AI isn’t cutting it. Siri’s long-awaited AI upgrade, “LLM Siri,” was delayed earlier this year. Internal

Cloudflare is taking a stand: from now on, it will block known AI bots from scraping websites automatically. AI companies have been crawling the web for years, often without permission or compensation. That’s about to change. Cloudflare will now: – Block AI scrapers by default for all new domains– Let publishers decide which bots get

Google Ads news QR code TV screens Anthony Higman discovered this new feature where you can turn a URL into a QR code on tv screens. Audience size Thomas Eccel discovered that custom segments can now show the estimated audience size. Meta wants to automate ads with AI by 2026 fully According to the WSJ,