October 16, 2024

Financial policy update

Starting November 7, 2024, Google will enforce updated verification requirements for financial services advertisers in Ireland, New Zealand, South Korea, and Thailand. Advertisers must complete verification through Google’s compliance partner, G2, to continue running ads. Agencies managing campaigns must also verify. Advertisers who don’t comply by the deadline won’t be able to display ads in

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New website verification process

Hana Kobzová discovered that Google Merchant Center (GMC) Next has simplified its website verification process with new methods. In GMC Next, two new verification methods have been introduced:Email Code: Receive a code via your business email, ideal for non-technical users, with quick delivery for speedy verification. E-commerce Platform Guides: Platform-specific, step-by-step guides help users navigate

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New GA4 page

Brais Calvo Vázquez discovered that GA4 is bringing back a taste of the classic Universal Analytics experience with this new real-time report! The ability to see page-level traffic in real time, complete with Active Users and Views metrics, is a great addition for those who missed this functionality from Universal Analytics. While it doesn’t allow

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