30 July Microsoft announced that its consent mode becomes a requirement. Now Usercentrics has released that they fully support Consent Mode for Microsoft Universal tracking! Support is activated by default and you do not have to activate anything manually.
Microsoft Ads Consent Mode 🚨 Read More »
Hana Kobzová discovered that you can now set and update shipping method names in Google Merchant Center Next!
Shipping method Merchant Center Read More »
Often marketers refer to product margin bidding as if they are conducting profit bidding, but this is not the case and it could even harm the overall volume and profitability of the Google Ads account. What is product margin bidding? â›” It is adding custom labels to the feed based on the product margin (sales
✋Product Margin Bidding is Not Profit Bidding! Read More »
From today Google can automaticaly link your Merchant Center account. Keep an eye on your account.
Automatically link Merchant Center Read More »
– for new customer bidding– re-activate Dormant customers– use special discounts for them– insights into new vs returning customers– for look-a-like audiences
Why use customer lists Read More »
Khushal Bherwani discovered that Bing is testing sponsored label on ads.
Sponsored label on ads Read More »
Thomas Eccel discovered this new metric called the certainity of lift. With this Metric Google is showing the likelihood that the uplift is generated by your campaigns and not due to luck.
Biggest Google Ads updates of September – New feature in Optimized targeting: age & gender– New advanced plans section Demand Gen– App campaign promotions in Beta– Automatic Opted-out Parked Domains– Google has launched new masthead format requirements– Pmax is coming to Ad Grants– Merchant Pictures in the library– New try-on product launched for dresses– Enhanced
Biggest Google Ads updates September 🚨 Read More »