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You can now connect your AI assistant directly to your GA4 data.

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Google launched its Google Analytics MCP server on GitHub. It is still labeled experimental.

What it does:
Reporting: standard reports with filters, sorting and up to 250k rows, realtime reports, and funnel reports with breakdowns, segments and next action analysis
Auditing: key events with counting method and default value, custom dimensions and metrics, property details and annotations
Setup: create key events, create custom dimensions and add annotations, but only with opt-in write access

Watch out: the server runs locally and needs a Google Cloud project plus credentials. Everything is read only, except annotations.

Spotted by Thomas Eccel.

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