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Google Ads now has an Asset activity page, in beta.

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You find it under Assets > Asset activity. The insights refresh every week and you can filter by Featured, Asset performance, Asset diversity, Competitor performance and Industry trends.

The cards show things like a 12% higher clickthrough rate for repair-specific headlines, or a tip to add health safety headlines when an asset group lacks headline diversity.

You also get weekly activity for the past 90 days: assets added or removed and campaigns with active assets. Some highlights are generated with Google AI and carry a disclaimer.

Spotted by CJ Lopez , via Hana Kobzová.

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