In my accounts, the ROAS target simulator was already available but for other accounts, Google rolled it out last week.
For more information about the ROAS target simulator: https://support.google.com/google-ads/answer/9634060?hl=en

In my accounts, the ROAS target simulator was already available but for other accounts, Google rolled it out last week.
For more information about the ROAS target simulator: https://support.google.com/google-ads/answer/9634060?hl=en

Google Ads often counts existing customers as new, so you pay acquisition costs for retention.
Join the free webinar on June 30 at 14:00 CEST to learn how POAS, profit data, and real LTV fix this.
Bid for future profit not easy conversions.