News

Google Ads API v25.2

Google has released Google Ads API v25.2, a minor update that adds several new...

AI Max Gets More Control & Reporting

Google is expanding AI Max with broader access to AI Brief and a new reporting feature...

New Budget Allocation Modes

Google Ads has expanded its Recommended Investment Strategy with two new budget allocation...

VTC Optimization Now Default

Google Ads is now enabling view-through conversion (VTC) optimization by default for newly...

Customer Match Adds New Signals

Google Ads Customer Match now supports IP address and user interaction timestamp as...

AI Max Interface Update

Google Ads has updated the AI Max interface to give advertisers more explicit control over...

Display Ad Costs Drop

Display advertising costs have fallen significantly ahead of the 2026 holiday season...

Google Tests Firearm Accessory Ads

Google Ads will run a six-month U.S. Search pilot starting in October 2026 that allows...

Google Expands AI Checkout

Google is expanding native AI checkout to eligible Shopify merchants, allowing shoppers to...