News

Why Meta Conversions API (CAPI) isn’t enough anymore

Most teams think their tracking is “done” once Meta Pixel + CAPI are set up. But here’s...

Changes to Target-Based Bid Strategies

Starting August 17, 2026, Google Ads will update target-based bidding so campaigns...

RSA Ads in 2026

Most people think RSA Ads are simple. Add headlines → add descriptions → let Google do the...

200,000 followers 🎉

I posted my first Google Ads tip here 4 years ago, with almost no followers and no idea...

5 ways to segment your Performance Max Campaigns

🎯 Most advertisers still segment Performance Max the wrong way I often see PMax campaigns...

Merchant Center in 2026

🛒 How people think Google Merchant Center works vs. reality Many advertisers still treat...

Unsubscribe from Reps

Emmanuel Flossie & Hana Kobzová discovered that Google Ads Users Can Now Unsubscribe...

New Google Tag Manager Version 🚨

It looks like Google is rolling out the new Google Tag Manager version; this could be the...