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AI Max in 2026

Most people think AI Max works like this: Turn it on → Let AI optimize → Results improve...

Better AI Prompts for Google Ads

Most people are prompting Claude the wrong way for Google Ads. They ask things like: “Give...

Keyword Insertion in Google Ads

Make Your Ads More Relevant with Keyword Insertion in Google Ads Keyword Insertion...

Server-side tracking in 2026

Most people think server-side tracking is simple. Set up a server → send events → get...

All Conversions vs All Conversions (by conv. time)

Know what you’re really measuring. Most advertisers only look at one column And make...

Paid Ads SERP Feature Test

It looks like Google is testing the “Included Or Missing Words” Organic SERP...

Attributed Brand Search Conversions

Google Ads’ Attributed Brand Search (ABS) conversions show when users search for a brand...

Google Ads news – June Recap

Google Ads News Looker Studio update Regionalization in Conversational Analytics for Data...

Youth Ads Policy Update

Barry Schwartz discovered that Google Removes Shocking Content From Ads Not Allowed For...