Google now has a help page on how they work. You can exclude pages three ways: exact URLs, page feed custom labels, or custom URL Contains rules.
URL Contains matches whole tokens, not partial strings. Underscores don't count as separators. A space in the rule text means AND, so all tokens must appear in the URL, in any order.
For agencies: after an upgrade from DSA to AI Max, legacy DSA rules become read-only. You can remove them, but not add or edit them.
Spotted by Hana Kobzová.
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