Today Google officially announced some new GA4. Some features were already found by users. Below you see the new features:
New audience features:
– New unnotified users suggested audience
– Seamlessly re-use app and web audiences
– Access Google Analytics 4 Audience Builder in Google Ads.
Focused on iOS campaign measurement and performance
– Geo-based conversion lift measurement
– On-device conversion measurement:
– Integrations with SKAdNetwork.
Other features:
– App advertisers now have the ability to use additional consented, signed-in data to automatically optimize App campaign performance
– Introduced a new privacy-safe URL parameter (gbraid) to enable better iOS app conversion measurement for web campaigns which deep link users into an app.
