Google has announced the launch of AI Overview Ads, which will now be shown to mobile users in the U.S.
These sponsored ads appear directly beneath AI-generated answers in the AI Overview, particularly for queries with a commercial angle.
The format resembles typical Shopping ads, and no additional action is required from advertisers using existing campaigns like Search, Shopping, or Performance Max.
However, Google will not provide segmented reporting on these ads, making it difficult for advertisers to gauge their effectiveness.
