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Google Ads newsletter – week 4

Google Ads News


Google Ads Event

Google is holding a new enhanced conversion event on 13 February. You can register here.


Used since

Petra Koucka & Hana Kobzová discovered the used since column! Looks new to me.


New Interface offers

Zeeshan Ali discovered this new interface to select a promotion offers!


New GA4 alert

Google Analytics 4 ( 360 accounts) has started to show alerts about incorrectly sent events as well as clarifications with the (not set). Found by Jose Angel P.


Local product feeds gone?

Hana Kobzová discovered that Local product feeds are gone. Bug or a phase out 🤔


New Update from Google Ads

Andres Valderrama discovered that Google Ads is now showing the new Re-engagement Goal for Performance Max campaigns, complementing the New Customer Acquisition goal. This feature helps reconnect with lapsed customers, reduce churn, and boost loyalty.


Test Ad Google

Looks like Anthony Higman discovered a test ad from Google?


Video view campaign changes

Rakshit Shetty just posted that Max CPV bid strategy will no longer be available for new video view campaigns & video view campaigns will use multi ad-formats.


New Google Ads Succes Guide

The guide includes dedicated sections for Performance Max (PMax) and Search, designed to help you optimize your campaigns and maximize results:

Performance Max Highlights

All-in-One Campaigns: Reach customers across Search, YouTube, Display, Shopping, Gmail, Discover, and Maps.

Set Clear Goals: Align your campaign objectives with your marketing strategy, like driving sales or generating leads.

Engage Customers: Use Generative AI to create high-quality assets and leverage audience signals to find the right customers.

Smart Optimization: Maximize results with strategies like Target CPA and ROAS, and use the Insights page to uncover new growth opportunities.Search Section Highlights

Optimize Keywords: Use the search terms report to select relevant keywords and exclude ineffective ones.

Create Impactful Ads: Add assets to boost visibility and engage more potential customers.

Refine Strategies: Implement location targeting and automated bidding to reach the right audience efficiently.


Follower count in Ads

Aleksejus Podpruginas discovered that Google is now showing the follower count in some Ads!


YouTube product carousel

Thomas Eccel discovered this YouTube Shopping Product carousel. Not 100% sure if it is new. But this just shows that Google is integrating shopping more and more into YouTube!


DV360 update

Google’s Publisher Advertiser Identity Reconciliation protocol is now available for all advertisers using DV360.


2 new LSA Verticals

Anthony Higman got the mail that Home Services LSA users are reminded that two new verticals, Kitchen Remodeling and Bathroom Remodeling, are being created, replacing the broader General Contractor category.

This change will take effect in 14 days, and users must opt into the new categories. Note that Bathroom Remodeling may require a plumbing license under the new rules.


Kick Off 2025 with New Performance Max Features

Google Ads is starting the year with new updates for Performance Max, Here’s what’s new:

Campaign-level negative keywords: Rolling out to all advertisers for better query exclusions.

High-value customer acquisition: Prioritize and bid for customers likely to maximize lifetime value.

Brand exclusions by format: Gain precise control over Search and Shopping ads for product feeds.

“URL contains” rules: Target specific page categories with ease.

Demographic exclusions (beta): Exclude specific age groups.

Device targeting (beta): Customize campaigns by device type.

Enhanced Reporting

Search themes insights: Understand the source of your search queries and refine strategies.

Usefulness indicators: Evaluate the impact of your search themes on traffic.Improved asset group reporting: Segment performance data and download it for deeper analysis.


Copy reports and explorations across properties

You can now copy the configuration of a custom detail report or exploration from one property to your other properties, so you can avoid configuration differences across properties, save time creating the reports and explorations, and spend more time analyzing and getting insights from their data.


Key Takeaways from the Q4 2024 Digital Ads Benchmark Report by Tinuiti

Here’s a snapshot of the key insights:

Steady Growth:Google search ad spending increased by 10% YoY, driven by a 7% rise in CPC.

Performance Max (PMax) campaigns now dominate, accounting for 67% of shopping ad sales.

Performance Max Adoption:Over 95% of Google Shopping advertisers use PMax campaigns, with nearly 30% of spending going to non-shopping inventory like video and text ads.

YouTube Trends:YouTube ad spend rose 7% YoY, with connected TVs capturing 39% of ad spend, up from 26% in 2023.

AI and Text Ads:Click-through rates rebounded in Q4, and spending on text ads increased 9% YoY, bolstered by Google’s AI-driven tools.

Holiday Impact:A late Thanksgiving shifted shopping activity, with Google Shopping ads seeing 20% sales growth during the week leading up to the holiday.


Update advertiser verification

Google has updated and reorganized the help center articles related to Google Ads Advertiser Verification for improved clarity and readability.

This update, effective November 2024, aims to provide clearer information to advertisers and does not change enforcement of the Advertiser Verification policy.


Update Other Restricted Businesses

On February 5, 2025, the Google Ads policy for “Other Restricted Businesses: Government Documents and Services” will be updated as follows:

Advertisers will no longer need to apply for certification to run ads for vignettes/e-vignettes across Europe.

Advertisers promoting “Business identifiers” and exclusively targeting France will not need to qualify as a government or authorized provider but will still need to apply for an exclusion from the policy to ensure their ads are not improperly disapproved.

Ads for any other restricted government documents and services covered by this policy will still require certification, with advertisers needing to select the appropriate option for their specific case.

Policy enforcement will begin on February 5, 2025, and full enforcement will ramp up over approximately eight weeks.


Meta launched Ads for Threads

Meta is rolling out ads on its Threads app, targeting a rapidly expanding social media platform with over 300 million monthly active users!


Updates to Google’s Cryptocurrency Ads Policy (Effective February 12, 2025)South Africa

Cryptocurrency Exchanges & Software Wallets: Ads allowed if:

– Advertiser is registered with the FSCA.

– Local legal requirements are met.

– Advertiser is certified by Google.

Hardware Wallets: Ads allowed if:

– Only offer storage for crypto/NFT private keys (no buying/selling/trading).

– Local legal requirements are met.

– Advertiser is certified by Google.

Global Requirements:- Advertisers must follow local laws where ads run.- Violations: At least 7 days’ notice before suspension.- Certification with Google is required.

For more, see Google’s restricted financial products certification.


Deprecation Extension for Authorized Buyers Real-time Bidding Protocol, Friday, January 24, 2025

The sunset of the Authorized Buyers Real-time Bidding protocol has been extended to April 30, 2025 to provide additional support for the transition to OpenRTB, the only supported protocol after this date.

For migration guidance, refer to the OpenRTB migration guide or contact Google via the Authorized Buyers support forum or adxbuyerapi-support@google.com.


Looker Studio update

Sort Pivot Tables by Any Metric: Users can now sort pivot tables by any metric or calculated field in the data source.

Modern Charts in Preview: The new Modern Charts experience includes improved styling, default configurations, and enhanced settings for greater control in data presentation.”Is Any” Filter for Looker Data Sources: A new filter condition option ensures blank LookML filter values are treated correctly, allowing default conditions that accept any value.


New the Fuel Consumption Attribute

The fuel consumption attribute specifies the amount of fuel (in liters) consumed to travel 100 kilometers using a specific vehicle.

This value must be measured under the combined test cycle.

Usage:

Required: For vehicle ads in Germany, Italy, Spain, and the Netherlands when:The engine type is gasoline, diesel, hybrid, or plug-in hybrid.The vehicle condition is new.

Optional: In all other countries.Format Guidelines:Type: Number + unit (e.g., l/100km).

Example: 6.2 l/100km (note the lowercase ‘L’ in “liter”).

File Formats:Text/Tab-delimited: 6.2 l/100kmXML: <g:fuel_consumption>6.2 l/100km</g:fuel_consumption>

For Content API formatting, refer to the Vehicle Ads Content API guidelines.

Minimum Requirements:Engine Types:Plug-in hybrid: Use “combined weighted fuel consumption.”

Other engine types: Use “combined fuel consumption.”Values must comply with local regulations.

Non-compliance will result in product disapproval, with notifications provided in the Merchant Center account.


First positive recommendation

Thomas Eccel discovered a positive recommendation:)


Week 4 finished

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