Search Term Insight Report Changes (March 3, 2025)Starting March 3, 2025, Google Ads API and Google Ads scripts will no longer return search subcategory data in search term insight reports, aligning with the Google Ads UI.
What to Do:
Ensure your code can handle empty values for segments.search_subcategory.
Remove segments.search_subcategory from queries to avoid issues.This update ensures consistency across Google Ads platforms.
Free. Read by 125K+ marketers every week.
Subscribe for freeGoogle Ads shows this message when you select the option: "Your campaign will be limited to only new customers, regardless of your bid strategy.". You still need to upload a…
Spotted by Anthony Higman
Thanks for sharing Arpan Banerjee
Until then it covers Performance Max and Demand Gen. Google's updated help page now defines the channels for those two campaign types. The placement codes change too. The old 'x'…
Spotted by Hana Kobzová, via PPC News Feed
