As of January 29, Google has made Meridian, its open-source Marketing Mix Modeling (MMM) tool, generally available to all marketers and data scientists.
Initially launched in March 2024, Meridian was first offered in limited availability but has since been fully released to the public.
Meridian is designed to help businesses measure the impact of their marketing efforts across various channels in a privacy-conscious manner.
It offers features such as advanced Bayesian modeling, cross-channel measurement, and budget optimization insights.
