AI advertising is no longer experimental it’s already shaping how people discover products.
New data across ChatGPT, Google AI Mode, and AI Overviews reveals just how fast behavior is changing:
• 460M people discover products in AI every month
• 83% of ad-triggering ChatGPT queries are completely unique
• 41% of AI ad moments are research-driven
• 46% of users develop buying intent during the conversation itself
The biggest takeaway? AI platforms aren’t just new ad placements they’re entirely different intent environments.
What works in search won’t automatically work in conversational AI.
For the full report check: https://lnkd.in/e5Y5Xqh4
