New in Pmax 15 headlines
Louis Riat-Bonello – Google Ads Expert shared this screenshot with me. In this picture, we see 15 short headlines for Pmax! Normally you only have 5 short headlines.
New in Pmax 15 headlines Read More »
SEA
SEA
Roll out broad match switch
Evjatar Werker has sent me this picture where we see that Google is slowly rolling out the broad match switch. This change comes with the new brand list feature.
Roll out broad match switch Read More »
How to filter out internal traffic
Want to filter out internal traffic in GA4? Then watch this video.
How to filter out internal traffic Read More »
Consent mode GTM
Did you know that you can manage consent mode in Google Tag Manager? For more information check this video from Google. Keep in mind that this video does not directly control the true user consent. It just shows a bit of how to work with this tool in GTM.
Google Ads news week 22
Below you find all the news related to Google Ads from week 22. Update Shopping and free listing policy Google announced that they have updated the shopping and free listing policy. In addition, they also launched more information about YouTube and Discovery Ads requirements(source). Campaign criterion simulations Campaign criterion simulations are being removed in the
Google Ads news week 22 Read More »
Update Healthcare & medicines policy
In June 2023, the Google Ads Healthcare & Medicines policy will be updated. With this update, Google will clarify restrictions around prescription animal medications that are not prone to human abuse or other misuse.
Update Healthcare & medicines policy Read More »
Pmax feed only bug
The Pmax feed-only bug is resolved in the Google Ads UI!
Pmax feed only bug Read More »
Pmax brand exclusion Live
Geert Groot found the new Pmax brand exclusion list in his account looks like this feature is slowly rolling out!
Pmax brand exclusion Live Read More »
Google Local Service Ads Mass Policy Violation
Google has sent a mass policy violation to advertisers. It is unclear if this is a bug or some sort of new enforcement.
Google Local Service Ads Mass Policy Violation Read More »
Pre-selected Ads option
Watch out! If you create a Google Ads account, in preferences there is a pre-selected option saying: “Suggested ads are automatically applied to your campaigns after 7 days”
Pre-selected Ads option Read More »
Keyword Planner update
Thomas Eccel found out that there are new features for the keyword planner called “New forecast views” and “Grouped ideas are now Keyword Ideas”.
Keyword Planner update Read More »
Merchant Center Classic or Next?
Google is now letting advertisers know if an article is written for Merchant Center Classic or Merchant Center Next.
Merchant Center Classic or Next? Read More »
B2B Demo requests
Are you running b2b lead campaigns with demo requests? Then make sure that the company is following up on the demo requests!
Change in Google Ads API
Campaign criterion simulations are being removed in the Google Ads API.
Change in Google Ads API Read More »
Update Shopping Policy
Google just announced that they have updated the shopping and free listing policy. In addition, they also launched more information about YouTube and Discovery Ads requirements.
Update Shopping Policy Read More »
Microsoft Ads is going to collect more data
Starting June 29 Microsoft Ads is going to collect more data through its Universal Event Tracking Tag. This data will be showed on the UET Insights dashboard. The new data signals will be: – Page latencies– Click and scroll interactions– Purchase cart details– Cart abandonment details– Browser-based signals– JavaScript errors.
Microsoft Ads is going to collect more data Read More »
Switch broad match on feature
In this new screenshot from the brand restriction feature. We see that you can switch to broad-match keywords for your whole campaign!
Switch broad match on feature Read More »
YouTube Stories
Youtube is discontinuing Stories as of June 26, 2023. Instead of Stories YouTube is shifting its focus to YouTube Shorts and community posts. YouTube also announced that more features for Shorts and community posts are on the way!
Google Ads news week 21
Below you find all the news from week 21 Ads in Generative Search This is how Ads will look in the new version of Google Search. GTAG Merchant Center Tony Zara found out that Google has launched a new GTAG conversion tracker for Merchant Center for the Free Listings. Improved search terms are live Christian Lemke,
Google Ads news week 21 Read More »
Video action funnel
Google made this interesting video action funnel for advertisers so that they better understand the Video conversion funnel and ensure that advertisers are considering engagement metrics. For more information check: https://lnkd.in/eXwZhwJz
Video action funnel Read More »
Push adding assets
Google is pushing advertisers from conversion video campaigns to add assets.
Push adding assets Read More »
Feed-only Pmax error
Matt Cocking and other people are having some problems with creating feed-only Pmax campaigns. Is the part of the new revamped asset creation flow in Performance Max? Are other people also having this error?
Feed-only Pmax error Read More »
Social media link to Merchant Center
Emmanuel Flossie found out that Google Merchant Center has recently introduced a new feature that links your social media accounts to Merchant Center. This option is for now US-only.
Social media link to Merchant Center Read More »
Headline & Description under Assets
Kevin Kaneria saw Headline & Description as an option under Assets. Keep in mind that this is still in beta. But very nice to see.
Headline & Description under Assets Read More »
New Symbols in Ads
In the assets overview of one Google Ads account I now see symbols before the assets.
New Symbols in Ads Read More »
Goodbye custom video campaigns
In one Ads account, I found out that custom video campaigns are split into: – get views– efficient reach If you want to optimize for video views select the get views. For impressions, you chose efficient reach.
Goodbye custom video campaigns Read More »
New symbol brand consideration campaign
Google is now using a heart symbol for product and brand consideration campaigns. Before they used ✨.
New symbol brand consideration campaign Read More »
New lookalike segment
Within the new Demand Gen campaigns advertisers will be able to create Lookalike segments based on “seed lists” This Seed list can consist of first-party data & YouTube users. The segments can be set to: – Narrow (2.5% reach).– Balanced (5% reach).– Broad (10% reach). Demand gen campaigns can show on: – YouTube Shorts.– YouTube
New lookalike segment Read More »
Classic Merchant Center Experience
In the documentation, Google is already talking about the classic Merchant Center Experience!
Classic Merchant Center Experience Read More »
Overview of all the Google Marketing Live announcements
Below you find an overview of all the announcements from Google Marketing Live. The articles that Google uploaded were written in 6 subjects: Pmax & Search, Display & 360, App, Conversion tracking, YouTube, and Retailers. Below every subject you find the article/source. Pmax & Search Ads features: – new conversational experience in Google Ads– new
Overview of all the Google Marketing Live announcements Read More »
Top Quality Store Badge
Google has replaced the Trusted Store Badge with Top Quality Store Badge. Stores can earn this badge if they have:– Fast shipping– Generous return policies– A high-quality website– Exceptional user ratings
Top Quality Store Badge Read More »
Merchant Center Next
Kevin Kaneria had access to a Merchant Center Next account and found out that this version doesn’t have: – no options to add rules– no options to add supplemental fees– less control Hopefully, they roll out more features in the future just like they are doing with GA4 en PMax.
Merchant Center Next Read More »
Improved search terms
Yesterday Christian Lemke, Google Ads Expert already had insight into the improved search terms. Here you can filter on top performing, trending, and top demand.
Improved search terms Read More »
Google Launched two news campaigns for YouTube
Yesterday Google Launched two news campaigns for YouTube: Video view campaigns. These campaigns will combine skippable in-stream ads, in-feed ads, and Shorts ads. This type is focused on views. Demand gen campaigns. Will show on: YouTube Shorts, YouTube in-stream, YouTube in-feed, Discover, and Gmail. This campaign is focused on conversions Google also announced a new
Google Launched two news campaigns for YouTube Read More »
More information about Google Next
Google announced that Merchant Center Next will replace Merchant Center. According to Google Merchant Center Next will be rollout in 2024.
More information about Google Next Read More »
YouTube announcements Google Marketing Live:
– Expand YouTube creative assets with AI-powered tools– Impact forecasting is coming to Google Ads/YouTube– Adding in-feed video ads and expanding Shorts into Video reach campaigns(already announced a month ago)
YouTube announcements Google Marketing Live: Read More »
Google announced updates for retailers:
– new customer high lifetime value and later this year, they are adding a new re-engagement goal– product- and category-level optimization opportunities– local offers on products for YouTube in-stream ads and show item availability and variable pricing based on customer location
Google announced updates for retailers: Read More »
Google Ads has made improvements for conversion tracking these improvements are focused on:
– manage first-party data more easily – simplify how you set up enhanced conversions – use offline conversion adjustments to drive higher ROI(up to 7 days now)
New Google Ads features for App:
– product feeds– promotion assets– seasonality adjustments– more support for enhanced on-device conversions– new SKAdNetwork integrations
New Google Ads features for App: Read More »
Google announced new Pmax & Search Ads features:
– new conversational experience in Google Ads– new ads experiences with generative AI– improved automatically created assets– new brand restrictions for broad match– improvements in Smart Bidding– top search categories– new customer high lifetime value– prefills– revamped asset creation flow in Performance Max– new tools for creative studio– new types of experiments(final url)– improved search
Google announced new Pmax & Search Ads features: Read More »
Google Ads with Wix
Wix has announced Wix with Google Ads. This feature enables Wix users to create Google Ads directly from the Wix platform. Using this feature users can streamline the ad creation process and drive traffic to their site.
Google Ads with Wix Read More »
Google Ads news week 20
Below you find all the news from week 20. Google Ads Benchmarks 2023 WordStream by LOCALiQ analyzed more than 17.000 US search advertising campaigns for their Ads benchmarks. Some findings: – CTR increased in 22 out of 24 industries – CPC increased for 14/24 industries – CVR is down for most industries – 91% percent of
Google Ads news week 20 Read More »
Show Ads conversions in Looker studio
How to show specific Google Ads conversions in Looker Studio.
Show Ads conversions in Looker studio Read More »
Exclude display traffic in Youtube Ads
Interesting video about how to exclude display traffic in YouTube Ads!
Exclude display traffic in Youtube Ads Read More »
New Google Ads requirements CMP
By the second half of 2023 publishers and developers using Google AdSense, Ad Manager, or AdMob will be required to use a Consent Management Platform (CMP). This CMP has to be certified by Google and must be integrated with the IAB’s Transparency and Consent Framework (TCF). When serving ads to users in the European Economic Area or
New Google Ads requirements CMP Read More »
Google Marketing Live
23 May 2023 Google is going to hold its annual event where they showcase their latest ads product innovations. You can register at: https://lnkd.in/eKMPZqmn
Google Marketing Live Read More »
New Parameter for IOS
Because of Apple’s App Tracking Transparency policy changes, Google has introduced a new URL parameter that you can use to measure the results of your ads on iOS under Apple’s policies! gBraid is the new parameter that helps advertisers measure app conversions driven by ad campaigns on iOS.
New Parameter for IOS Read More »
Favicon test
Filip Silobod found out that the new Favicon design test is now also live for sponsored search results!
Youtube introduced two new Ad types
During Brandcast YouTube announced that is bringing back the 30-second unskippable ad slots to YouTube Select. The 30-second ad will replace two 15-second video spots that are currently available on YouTube Select CTV video content YouTube is also introducing ads when users pause videos! Besides these updates, Google talked about AI integrations with voice and
Youtube introduced two new Ad types Read More »