Yesterday Google Launched two news campaigns for YouTube:
Video view campaigns. These campaigns will combine skippable in-stream ads, in-feed ads, and Shorts ads. This type is focused on views.
Demand gen campaigns. Will show on: YouTube Shorts, YouTube in-stream, YouTube in-feed, Discover, and Gmail. This campaign is focused on conversions
Google also announced a new lookalike segment builder which will help advertisers expand their reach.
