SEA
Konstantinos Papadopoulos shared this Comprehensive Guide with: – all the corresponding metrics to use, by marketing objective– tools you can use to monitor those metrics– with explanations of what they measure exactly
Comprehensive Measurement Guide Read More »
During the last Google Academy video Google told advertisers again that from: – the availability attribute is required instead of the quantity for local inventory ads and free local listings.– from 1 September, Products that misuse out_of_stock availability will be disapproved. These updates were already announced last week on the Merchant Center blog. For more
Google is testing new designs to improve the workflows in Google Ads. These tests are part of the new Google Ads menu that Google announced last week. In this test reports such as the search terms, auctions insights, and more are moving to a new location. A lot of users are already seeing these changes.
All advertisers can now use predictive targeting for campaigns on the Microsoft Audience Network.
Predictive targeting Read More »
Multiple users are experiencing massive crawl errors in Google Merchant Center.
Crawl error Merchant Center Read More »
Google has pushed the update to data-driven attribution and last-click attribution to next month.
Google delayed attribution update Read More »
Microsoft Ads has announced some major policy updates: – the Microsoft Audience Network will now permit vitamin and supplement ads.– gambling ads are now approved but for Belgium, they will be banned and for Ireland, they will have restrictions– ban on clinical trial ads from Aug. 1.
Microsoft Ads announced major policy updates Read More »
Thomas Eccel spotted the add new keywords recommendations in the Keyword Planner.
Keywords recommendation Read More »
In June 2023, Google will update the advertiser verification program to improve clarity and readability.
Update advertiser verification program Read More »
Store sales reporting and bidding are now available for Performance Max Campaigns. This new feature is very useful for an Omnichannel marketing strategy because you can effectively measure impact across online and in-store touchpoints.
Now available across Performance Max Campaigns Read More »
Konstantinos Papadopoulos shared again some interesting documentation on Performance Max. This time the subject was the new feature called Conversion lift for Performance Max.
Converesion lift study Pmax Read More »
Last week Sergey Gordeev shared this new feature that enables users to view the keyword source in Google Ads UI. This helps users differentiate between keywords added by user-applied recommendations, auto-applied recommendations, and those that have been manually added by users.
Keyword source in Google Ads UI Read More »
Join Google for a deep dive into feed best practices, advanced implementations and for more news about feed perspectives. You can join at: https://lnkd.in/eXvMdvQk
Deep Dive Merchant Center Read More »
Emmanuel Flossie identified a new destination feature within the Google Merchant Center called Cloud Retail!
New Merchant Center Destination Read More »
Below you find all the news form Google Ads week 24 Google Local Service Ads reviews gone? In groups and on forms people are talking about missing reviews on Google Local Service Ads. It could be that Google is cleaning up reviews or that this is a bug. Gross Revenue for Ad Manager 360 and
Google Ads news week 24 Read More »
Google has made some improvements and investigations to App campaigns: – investigating new content-forward ad formats– expanded the ads experience on YouTube Shorts by adding an install overlay– Google will surface relevant ads at the top of the search results page for app-specific queries later this year– advertisers can now enable ad group feed filtering, promotional assets,
Improvements to App campaigns Read More »
Tony Zara and Nick Quintin found this new metric in the competitive metrics report called Ads to Organic Ratio! The Ads/Organic ratio shows the fraction of ads and organic impressions of an advertiser. So when an advertiser has 20 times more Ad impressions than organic impressions his ratio is 20!
New metric Merchant Center Read More »
Anthony Higman found this new Google Ads feature where you can allow Google Ads to use merchants’ photos!
During GML we saw two new YouTube campaign types called Demand Gen and Video View campaigns. This week Google has made an official post with the announcement of these two new campaigns. Video view campaigns. These campaigns will combine skippable in-stream ads, in-feed ads, and Shorts ads. This type is focused on views. Demand gen
Two new YouTube campaign types Read More »
Google officially announced some changesfor Merchant Center! The first one is that Shipping costs are becoming mandatory in: DenmarkPortugalSwedenFinlandNorwaySlovakiaGreeceHungaryRomaniaBrazilIndiaNew Zealand The second announcement is a new certification attribute. This attribute is used to describe certifications like energy efficiency ratings. This certification attribute supports 3 required sub-attributes: – [certification_authority]– [certification_name]– [certification_code] Also the Availability attribute is
Merchant center changes Read More »
Olaf Lemmens shared this new Google feature with me called Try on Clothing and Products on Models. These features help clothing buyers better predict how clothing fits. These tools use generative AI to show clothes on a selection of models. Starting yesterday, U.S. shoppers can virtually try on women’s tops from brands across Google. Besides try-on
Try on clothing Google Read More »
Thomas Eccel found a new feature again! This time he saw the recommendation to upgrade from a DSA to a Pmax campaign.
DSA > Pmax recommendation Read More »
Since June 13 you need to add shipping cost or your products won’t be approved.
Mandatory shipping cost Read More »
Google is going to release new data about ads it serves in the EU and Turkey. This data will include: – advertisement Topic – targeting information – total number of recipients for each ad – subject matter of the ad– ad serving time period available
Google is going to release more Ad data Read More »
Konstantinos Papadopoulos shared some more information about the new brand list tool and how you can leverage this with broad match in your brand campaign.
Leverage broad match in your brand campaign Read More »
We already saw this feature a couple of weeks ago but now Google is rolling out the automatically created assets pilot on Performance Max campaigns for all advertisers.
Automatically created assets pilot Read More »
If Google is guilty of these charges they want to force Google to sell off parts of its business. EU regulators are accusing Google of favoring its own ad exchange AdX, Google is on both the supply and demand side of digital advertising. This creates “inherent conflicts of interest”, the Commission added.
Antitrust complaint against Google’s ad business Read More »
Google has tested two different menus in the last months and they have a winner. Below you find the new Google Ads menu. If you don’t like this menu you’ll continue to have the option to switch between the previous and new designs until 2024. Also, Google heard how important the search terms report is.
Google has sent Merchants an email asking them if they want to beta test a new call-to-action button. With this button, searchers arrive directly on your checkout page, instead of the product page!
Merchant Center Pilot Read More »
Konstantinos Papadopoulos shared this interesting slide with all the Performance Max announcements from GML!
Performance Max announcements GML Read More »
Google has confirmed that Gross Revenue becomes available to all publishers using Ad Manager 360 and to all advertisers using Display & Video 360. With this feature publishers and buyers can verify that there are no hidden fees in ad tech. For more information check: https://lnkd.in/eqdibVFN
Gross Revenue for Ad Manager 360 and Display & Video 360 Read More »
In groups and on forms people are talking about missing reviews on Google Local Service Ads. It could be that Google is cleaning up reviews or that this is a bug.
Google Local Service Ads reviews gone? Read More »
Interesting video from Adalysis: Your PPC Recommendation Engine about how to make effective custom audiences.
Custom audiences video Read More »
Very cool! Kirk Williams shared a walkthrough of the new Merchant Center called Merchant Center Next. If you don’t have access to this new versions you need to check this out. Because sooner or later you will use this version.
Merchant Center Next Read More »
Beginning in June, Microsoft Store Ads will expand to more than 150 regions worldwide. Before they were only available in The U.S. Advertisers will also have more options with Premium Search Ads within the Microsoft Store and Bing.com search results. Besides these two changes, Microsoft also announced: For more information read this article.
Microsoft Store Ads Read More »
Yesterday Thomas Eccel got this picture from Hannes Kinigadner where it looks like Google is again testing with multiple pictures in one Ad. #Google #test #PPC #SEA #Ads
Multiple pictures test Read More »
In July Google will introduce a new Ads transparency policy. In this policy Google will give details of certain advertiser-related information like name, location and Ads. This information will be available to all users in the Ads transparency Center and Ad Disclosures. More information is following soon.
New Ads transparency policy Read More »
On 24 July 2023, Google will update its Google Ads Trademarks. From that date, Google will accept and process trademark complaints only against specific advertisers and/or ads.
Google Ads Trademark Policy Read More »
Google is going to update on June 28 the Gambling and games policy for Panama country-specifics.
Update to Gambling and games policy Read More »
On Monday Google launched structured data files v6. For more information check: https://lnkd.in/eZTcjaMh
Structured data files v6. Read More »
Google has released API 14. Some updates: – Added the following recommendation types: DynamicImageExtensionOptInRecommendation, LowerTargetRoasRecommendation, RaiseTargetCpaRecommendation. – Added Customer.offline_conversion_client_summaries to show the status and diagnostic information of the customer’s offline conversion uploads and adjustments. – Added support for retrieving, creating and updating account-level negativekeywords through CustomerNegativeCriterion.negative_keyword_list. – Added conversion action types and ConversionAction.google_analytics_4_settings to support identifying Google Analytics conversions and determining whether a conversion is imported from
JT Dill-Gular found the GA4 audience builder live in his Ads account! I haven’t seen this feature live so maybe they are rolling it out slowly.
Audience builder live in Ads Read More »
Bing has released new updates from June these are: – Introducing new website insights for Universal Event Tracking Tag– Cross-Device attribution update for conversions– New markets added to Microsoft Advertising– Microsoft Audience Network releases: Pinterest Import and Dynamic remarketing For more information check this article.
Looks like Google is again testing with bullet points because Andreia Cunha found this example!
Bullet points test Google Ads Read More »
Yesterday Sofia Akritidou noticed this change in Google Ads where you can directly change an asset through the Assets details section on RSA level.
Asset detail section change Read More »
Starting August 1 Microsoft will only will only show ads from verified advertisers. Besides this change, Microsoft is also launching an Ad Library where users can view ads shown on Bing that have impressions in the EU.
Microsoft Ads updates Read More »
Yesterday Google Ads had a big service outage.Luckily for us they fixed it pretty fast. More details about this error will be soon available.
As a follow-up to the upfront events, Google invites people to a session where you’ll get an insider look at new YouTube products announced at Brandcast and GML. This session takes place today from 20:00 – 20:30 CEST. You can register at: https://lnkd.in/eDVDXjtb
YouTube at Upfronts Read More »
You can now Sync Columns & Segments Across MCC Accounts(source).
New Google Ad Feature Read More »
