SEA

SEA

More Ads Enter AI Mode

Google is expanding ad placements within AI Mode, with Shopping carousel ads now appearing inline within AI-generated responses. Google is also testing single-product ad units inline, along with additional ads at the bottom of AI Mode results. The change gives advertisers more opportunities to appear directly within AI-powered search experiences and signals Google’s continued push

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Popular Products Report Gets an Upgrade

Google Merchant Center has enhanced its Popular products report, improving both coverage and insights to provide a more accurate and comprehensive view of product performance. The changes, introduced in late June 2026, may affect which products and brands appear as popular and could increase reported coverage, rankings, and performance across regions. Popular products data is

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Google Ads Renames Payment Settings

Google Ads has renamed its payment settings: Automatic payments are now “Postpay,” while Manual payments are now “Prepay.” The new terminology is appearing across billing screens and roughly 60 related help pages. Postpay means advertisers accrue costs before being charged, while Prepay means funds are added before ads run. Importantly, the change is terminology only—there

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Higgsfield MCP turns creative AI into a connected workflow

Instead of generating one image or video at a time, an AI agent can use Higgsfield to plan, create, transform, and reuse content across multiple steps. With Higgsfield MCP, an agent can: • Generate high-quality images from prompts and references• Turn ideas and images into cinematic video content• Create consistent characters across different scenes• Reuse

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Google Ads news – week 35

Google Ads News Google TV Masthead Format Requirements Update Google TV Masthead Format Requirements Update Starting in September 2026, Google is relaxing some content restrictions for Google TV masthead ads: Alcohol: Ads may depict or reference alcohol, provided they comply with Google’s existing Alcohol policy. Consumer electronics: Newly permitted categories include headphones/audio equipment, laptops and

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