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Arpan Banerjee discovered that Google has launched the Video Spark (beta).

Google Ads News LSA Renaming Google has renamed its “Local Services platform policies” documentation to “Local Services Ads requirements” and substantially revised the content. The update aligns terminology more closely with standard Google Ads policies, reflects changes to the Google Guarantee badge system, removes outdated rules, and reorganizes the guidance into clearer categories. Google also

Here’s the real difference in campaign type’s 👇 Search = Capture demand People are already looking.Keyword-based targetingHigh intent trafficBest for immediate leads/sales Bottom of funnel Performance Max = Scale demand Google finds more conversions for you.Uses all Google channelsAI-driven targetingExpands beyond search Full funnel (if you have data) Demand Gen = Create demandPeople aren’t searching

Yes, YouTube Ads can convert. But they don’t convert the same way Search does. The reality Search User intent is already there Conversion is immediate That’s why it’s easier to convert. YouTube No active intent Users are watching content, not searching You interrupt and create interest. That makes direct conversion harder, but not impossible. So,

Most people think running Google Ads is simple: 1️⃣ Create an ad2️⃣ Get clicks3️⃣ Make sales But anyone who actually manages Google Ads knows it’s much more complex than that. Behind every profitable account, there’s a system that includes: • Proper conversion tracking• Smart bidding strategies (tCPA / tROAS)• Search intent & keyword mapping• Audience

Demand Gen: The Campaign Group option is now showing in some accounts. Thanks for sharing Arpan Banerjee.

Google Ads has renamed its Default Ads Treatment policy to clarify how age estimation affects ad delivery. While Google estimates a user’s age, ads for adult content, alcohol and gambling remain temporarily restricted. No advertiser action is required.

Google Ads has introduced a useful diagnostics feature within Channel Performance, found under Insights & Reports. Advertisers can now review diagnostics across all channels or examine a specific channel to identify: ✅ Missing assets✅ Assets that were not accepted✅ Opportunities to improve campaign performance directly from the report This should make troubleshooting Performance Max campaigns

Google Ads News Looker Studio update Report editors can now allow report viewers to manually refresh report data. When editors enable the new Viewer data refresh option in report settings, viewers can refresh data for a component by right clicking the component, or refresh data for a report by selecting the option in the three-dot

Most people are prompting Claude the wrong way for Google Ads. They ask things like: “Give me tips to improve my campaigns.” And then wonder why the output feels generic. The quality of AI output depends on the quality of: • context• structure• data• constraints• goals What changed everything for me was treating Claude less