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The exact 4-step framework to grow visibility, authority, and inbound opportunities on LinkedIn. 1. THE FOUNDATION (POSITIONING + CLARITY) → Define your niche (who exactly you help)→ Clarify your core topics (3–5 repeatable content pillars)→ Optimize headline for outcome + credibility→ Rewrite About section around proof, transformation, and authority→ Align banner + featured section with […]

I wouldn’t run ads immediately. I’d first fix 5 things that most beginners completely ignore. In this video, I explain: • Why conversion tracking matters more than targeting• The real reason most Search campaigns fail early• What to set up BEFORE spending your first €100• When Smart Bidding actually starts working• Why scaling too fast

Thomas Eccel discovered that Google Ads can now show a”𝟐𝟎𝟎$ 𝐎𝐅𝐅” 𝐛𝐚𝐝𝐠𝐞𝐬 𝐨𝐧 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐋𝐢𝐬𝐭𝐢𝐧𝐠𝐬.

🇳🇱 Update: The Netherlands is not pausing the unrealized gains tax debate after all, and the situation is starting to feel like a policy rollercoaster. Just days after signals that the government might reconsider the proposed Box 3 reforms, Finance Minister Eelco Heinen clarified that the process will continue … The proposal still aims to

The sentiment around OpenAI is changing a bit for some people since ChatGPT took the opportunity to work with the US military. Anthropic declined, and also wants no Ads. While OpenAI is testing Ads. Looks like both companies are choosing other directions.

Google Ads News Video asset section Google has started automatically filling the Video assets section in Google Merchant Center Next, which previously appeared empty in many accounts despite launching in September 2025. Videos are now being pulled in from external sources, primarily connected YouTube channels, confirming Google’s plan announced at Google Marketing Live 2025 to

Josue Valles made this template with some information from Atomic Habits, must read if you want to achieve your goals for 2025!

Google partners with Shopee owner Sea to develop agentic AI for e-commerce and gaming what it means for advertisers. Google and Southeast Asian tech company Sea Ltd announced a new partnership to build AI tools for Shopee and gaming platform Garena. The collaboration will explore an agentic AI shopping prototype, designed to actively assist and

Google Ads has launched a new Results tab in Recommendations, showing the actual performance impact after applying bid or budget changes. It compares results one week post-change against an estimated “no-change” scenario, using a 7-day rolling average over 28 days and focusing on the primary bidding metric (clicks, conversions, or conversion value). Available for Budget

Here’s how OpenAI’s ChatGPT ads setup actually works ↓ ChatGPT ads are essentially a contextual, in-chat placement model. But instead of optimising around audiences, cookies, or user profiles, it optimises around conversation context and intent. It’s built on four layers: Delivery & placement ↳ Ads appear as a single, clearly labelled “Sponsored” unit↳ Always placed