And I think the reason is simple: we’re still evaluating AI by how well it answers questions. The more important shift is from AI that answers to AI that acts. Muse is built around that idea. Give an agent a goal, and instead of just explaining the steps, it can work through multi-step tasks on […]
People might be sleeping on Meta Muse Read More »
Google AI Mode now shows product comparisons. Thanks for sharing Sachin Patel.
AI Mode Product Comparisons Read More »
Google has released Google Ads API v25.2, a minor update that adds several new capabilities for advertisers and developers. Highlights include competitive benchmark percentile metrics, the ability to create Performance Max drafts from Smart campaigns, new asset group URL options, and Search bid adjustment recommendations, along with additional API improvements. To use the new features,
Google Ads API v25.2 Read More »
Google is expanding AI Max with broader access to AI Brief and a new reporting feature designed to make AI-driven Search performance easier to understand. The AI Brief closed beta is now rolling out in Dutch, French, German, Italian, Japanese, Portuguese, and Spanish. AI Brief lets advertisers provide detailed natural-language guidance about their business, audience,
AI Max Gets More Control & Reporting Read More »
Google Ads has expanded its Recommended Investment Strategy with two new budget allocation modes: Holistic and Growth. Holistic mode can shift existing budget away from underperforming campaigns toward stronger performers while also adding incremental weekly spend. Growth mode keeps current campaign budgets intact and only adds budget to campaigns that are constrained and have room
New Budget Allocation Modes Read More »
Google Ads is now enabling view-through conversion (VTC) optimization by default for newly created Demand Gen campaigns. Previously, the setting was off by default and only supported YouTube and Discover Feed; it now also supports Display inventory. VTC optimization remains limited to video assets across YouTube, Display, and Discover Feed. View-through conversions are still only
VTC Optimization Now Default Read More »
Google Ads Customer Match now supports IP address and user interaction timestamp as additional matching keys, which may improve match rates. These fields must be uploaded unhashed. The feature is not available for users in the EEA, UK, or Switzerland, so advertisers must exclude those regions from IP sharing and ensure appropriate consent and disclosures.
Customer Match Adds New Signals Read More »
Google Ads has updated the AI Max interface to give advertisers more explicit control over how campaigns handle branded searches. Advertisers can now choose to show ads across all relevant searches, manage branded traffic using brand inclusions and exclusions, or restrict ads to unbranded searches only. The update makes brand-related targeting controls more visible and
AI Max Interface Update Read More »
Display advertising costs have fallen significantly ahead of the 2026 holiday season, giving marketers a potentially cheaper opportunity to build awareness before Black Friday and Cyber Monday competition increases. Key figures from AdRoll’s Q3 data show: Display prospecting CPMs: down 45% year over year and 25.5% versus comparable Q2 levels. Display retargeting CPMs: down 29.1%
Display Ad Costs Drop Read More »
Google Ads will run a six-month U.S. Search pilot starting in October 2026 that allows advertising for a limited set of firearm accessories, while keeping firearms, ammunition, and regulated components prohibited.
Google Tests Firearm Accessory Ads Read More »