Author name: Adriaan

OpenAI Ads Manager Beta has launched in the UK, offering businesses a simple, quick setup with no bank details required. The platform supports campaigns, billing and user access, though each user can currently create only one account, so clients should invite agencies or freelancers rather than have them create accounts on their behalf.

Know what you’re really measuring. Most advertisers only look at one column… And make decisions based on incomplete data. Here’s the difference 👇 🔹 All Conversions (by click time) Counts conversions on the day the ad was clickedTells you when interest happenedNot when results happened 🔸 All Conversions (by conversion time) Counts conversions on the

Most people think server-side tracking is simple. Set up a server → send events → get better data. Reality in 2026? Server-side tracking is a system. The biggest mistake I still see: People treat it as a “technical upgrade”… Instead of a business advantage. Because server-side isn’t just about accuracy. It’s about control. Winning with

Keyword Insertion automatically updates your ad text with the keyword that triggered your ad, helping your message match what people are searching for. Example Headline: Buy {KeyWord:Chocolate} If someone searches for: Dark Chocolate → Buy Dark ChocolateSugar Free Chocolate → Buy Sugar Free ChocolateGourmet Chocolate Truffles → Buy Chocolate (fallback text if the keyword is

Most people think AI Max works like this: Turn it on → Let AI optimize → Results improve “It’s basically autopilot for ads.” But here’s what AI Max actually looks like in 2026: It starts with strategy. Clear goals. Strong creative.Clean data.Proper tracking. Then comes guidance. With AI Brief, you’re defining: – What your ads

Merchant Center legend Emmanuel Flossie discovered that Shopify merchants preparing to migrate the Google & YouTube app are being warned about a product ID change that could disrupt Google Ads performance. After migration, product IDs may switch from country-specific formats such as Shopify_US_12345_67890 to a new format using ZZ, for example, Shopify_ZZ_12345_67890. Because Google treats

Arpan Banerjee discovered that Google Text disclaimers are now being shown in Assets!

A cookie banner is no longer just a banner. It is becoming a key control point between Google Analytics and Google Ads. Since June 15, 2026, Google Consent Mode has become the single control for collecting Google Ads cookies and identifiers through the Google Analytics tag and SDK. Later in 2026, Google also plans to

Arpan Banerjee discovered that Google-hosted form leads are now live inside Conversions!