From the end of this month, you can’t create Max CPV (mCPV) video campaigns via the standard buyflow anymore.
Still possible via:
– copy/paste
– Google Ads Editor
But: Google wants you to switch to tCPV (Target CPV) using the Video Views Campaign (VVC) buyflow.
Why? They’re moving away from Max bidding to make CPV buying simpler + more performance-driven.
