Google Ads News
First order attribute
Arpan Banerjee saw the first order attribute for the first time in Google Ads, looks like they are finally rolling this out!
New verification method
Zeeshan Ali discovered this new verification method for Google Ads cases. Before you had to go back and forth about verification now you can do it with this CTA.
VIDEO ADS IN SEARCH
Sachin Patel & Barry Schwartz discovered that Google is now testing with showing video ads in search!
We have already seen YouTube videos in search results but never videos in search ads.
Customizable report snapshots
Brais Calvo Vázquez discovered that GA4 is rolling out customizable report snapshots with three pre-designed templates:User behaviorSales and revenueMarketing performance
These templates introduce two new components:
Top metrics, allowing selection of up to four key metricsA complementary info card for added context
All elements can be customized, edited, and used in GA4 library summary reports. This update aims to make data easier to read and interpret
GA4 update
GA4 has added support for all match types for item-scoped dimensions in “Explore”. Additionally, more match types are now available for the “Audience” dimension in “Explore”.
Policy update
In April 2025, Google improved the clarity and structure of several policy articles, including:
– Account Suspensions Overview
– Billing and Payment Suspensions
– Misrepresentation Policy
– Abusing the Ad Network Policy
These updates aim to help advertisers better understand the policies by offering clearer explanations and more examples. There are no changes to how the policies are enforced.
Update shopping tab Search Console
Google has updated the Search Console Shopping tab listings report, now renamed to the Merchant Opportunities report. The refreshed report includes payment methods and store ratings, helping merchants provide more helpful info to shoppers.
E-barometer March
March brought strong growth across the board: Turnover, Gross Profit, and Orders are up year-over-year and month-over-month.
While Ad spending keeps climbing, the decline in ROAS and POAS is slowing, hinting at better efficiency.
With inflation easing, interest rates stabilizing, and consumer confidence rising, the outlook is positive though global tariffs and economic shifts remain factors to watch.
Based on 30M+ orders across diverse e-commerce brands, the Barometer offers real, actionable insights.
From now on, you’ll find the E-Barometer first on the website from ProfitMetrics.io, where you can also subscribe for monthly updates.
For the full update check this page.
SGAI
Google introduced Server-Guided Ad Insertion (SGAI), a new ad insertion method that blends the seamlessness of server-side ad insertion (SSAI) with the flexibility of client-side ad insertion (CSAI).
It offers:
Flexibility to support innovative formats like squeezebacks and L-bannersControl over ad break timing and schedulingEfficiency through simplified operations and resource savingsSGAI uses Google’s Dynamic Ad Insertion (DAI) to select and prepare ad breaks, while the client app manages when and how ads are played.
It supports both client-side and server-side ad stitching, enabling compatibility with HLS, DASH, and a wide range of streaming tech.
Publishers can use their own infrastructure to optimize ad breaks for high-concurrency live events.
Call to action on picture?
Ömer Seyfettin Ekinci saw this call to action on the picture of a YouTube ad looks weird.
Google has announced the 2025 updates to the Merchant Center product data specification.
These changes aim to improve the accuracy and clarity of product listings across Shopping ads and free listings. Some updates are effective immediately (from April 8), while others will apply from July 1, 2025. Here’s a quick overview of what’s changing.
Effective April 8, 2025:Installment pricing: The price attribute can no longer be used for down payments.
Use the downpayment sub-attribute under installment. The price must now reflect the full upfront price.
Energy labels in the EU: Energy efficiency class attributes are being replaced by the certification attribute.
This supports both rescaled and non-rescaled labels. The older attributes remain available in Norway, Switzerland, and the UK.
New shipping attributes: New offer-level shipping options have been introduced:carrier_shippingshipping_handling_business_daysshipping_transit_business_days
These help provide more accurate delivery estimates.
Effective July 1, 2025:Member pricing: Including member prices in price or sale_price will no longer be allowed.
Use the loyalty_program attribute where available. Non-compliance may lead to disapprovals.US sales tax: Providing tax information will no longer be required.
Offers previously disapproved for missing tax data may start receiving traffic, potentially impacting ad spend.
Thanks for making me aware of this change Georgi Zayakov.
Adsense update
Google AdSense has launched a new Rewarded Ad Units beta program, separate from the Rewarded Ad Gate beta introduced in 2022.
This new feature allows site owners to offer users rewards such as access to premium content, ad-free pages, or coupons—in exchange for watching full-page image or video ads for a set duration (5–30 seconds).
Users must opt in to view these ads, and rewards are only granted if they watch the ad in full. If the user closes the ad early, they’re prompted to either resume or exit without the reward.
Barry Schwartz highlights the update, first noted by Bruno Ramos Lara There’s no word yet on the fate of the 2022 version.
Ads on your homepage
Discovery comes to the desktop.
Now, will we see Ads here? I’m very curious about how this can impact the Demand Gen campaigns and when Google will roll this out.
Imagine how many impressions you get 🤣 …
New PMAX update
Google continues to expand Performance Max capabilities with new features focused on control, reporting, and asset variety.
New Goals & Reporting FeaturesRetention Goals are now available to all advertisers bid more for lapsed customers and prioritize high-LTV segments.
Customer Acquisition Cost Reporting is now in campaign reporting track CAC using new customer goals in both modes.
Image Controls & EnhancementLanding Page Images: Automatically pull images from landing pages to increase asset variety (with full control and opt-out option).
Image Enhancements: Auto-crop images to unlock new inventory opportunities.
More features like uncropping and animation are coming.Improved Search Controls
Campaign-Level Negative Keywords: Limit increased from 100 to 10,000 per campaign, giving advertisers significantly more control.
Has Google quietly relaxed punctuation rules in ad headlines?
Tristan van Duin noticed that an ad using an exclamation mark in the headline.
Normally against Google’s policies, it was approved and is live in the SERP.
While it’s too early to judge the impact on performance, it’s a surprising shift from Google’s historically strict punctuation rules.
New Screenshots for video ads Demand Gen
Thomas Eccel already posted it but now Arpan Banerjee has sent me the official announcement.
Video Ads for Demand Gen campaigns will soon start using landing page screenshots to improve your YouTube ad performance.
New Ad Strength guide
Thomas Eccel discovered that Google has released this new ad strength guide.
You can check it here.
New section
Thomas Eccel discovered this new good-for-you section!
New contact option
Anthony Higman discovered that you can now fill in your phone number to get calls from your Google Rep in this dedicated section 🤣
More products button Google Ads
Sachin Patel & Barry Schwartz discovered that Google is testing in Ads with this more button.
GMC Brand Profile
Google Merchant Center is offering early access to a new feature allowing merchants to edit their brand profile on Google Search.
These profiles, shown when users search for a business, can now be customized by a select group of merchants.
A basic profile has already been created using existing Merchant Center data. Merchants are encouraged to claim and customize their profile to update their brand story, imagery, and more.
New Page on YouTube Subscriptions for Demand Gen
Google Ads now lets advertisers track and optimize for YouTube channel subscriptions and follow-on views as conversions in Demand Gen campaigns.
Once a Google Ads account is linked to a YouTube channel, these engagement actions can be used as measurement or bidding goals.
Tips from Google:
– Use YouTube subscriptions or follow-on views as primary or secondary goals.
– Choose Maximize Conversions or Target CPA bidding.
– Link your YouTube channel to Google Ads to enable tracking.
– Create a Demand Gen campaign and select YouTube engagements as the goal.
– Use relevant audiences, strong video creatives, and the channel or playlist URL as the landing page.
This helps advertisers grow their YouTube audience more efficiently than with traditional CPV bidding.
New help page Demand Gen
Google has launched a new help page for the trim too.
Google Ads’ Demand Gen now includes a video crop and trim tool, allowing advertisers to edit video aspect ratios and durations directly within the platform.
Key features:
Crop: Adjust videos to fit horizontal (16:9), square (1:1), or vertical (9:16) formats.Trim: Set video length between 5 and 300 seconds to highlight key moments.
This tool helps tailor videos for different placements and improve ad impact.
New Connectors Looker studio
Google has added some new connectors for Looker Studio!
