TikTok has rolled out two new global ad placement controls: the Video Exclusion List and Profile Feed Exclusion List.
These tools let advertisers block specific video IDs or user profiles from appearing next to their ads, offering more precise brand safety and alignment.
Part of TikTok’s Safety Suite, the update also includes a Brand Safety & Suitability Playbook, with tool overviews, industry examples, and step-by-step guides.
