Author name: Adriaan

IKEA Shows the Real Opportunity of AI

When AI took over routine customer enquiries, IKEA chose to reskill 8,500 employees rather than make them redundant.That decision changed the story from cost-cutting to growth.IKEA introduced Billie, a chatbot designed to handle repetitive questions about deliveries, returns, stock availability and opening times. By 2023, it was handling 47% of customer enquiries directed to call

IKEA Shows the Real Opportunity of AI Read More »

How a Guy Landed His Dream Job for $6 using a Google Ad 🤣

Alec Brownstein wanted a job at a top advertising agency, but sending another résumé felt about as creative as printing “I am creative” in Comic Sans. Then he had an idea. He Googled the names of several famous creative directors and noticed something surprising: nobody was advertising against their names. So Alec bought Google AdWords

How a Guy Landed His Dream Job for $6 using a Google Ad 🤣 Read More »

Channable just launched this benchmark report

Here you can benchmark your performance. Ever wondered if your CPC was actually good? Or, is your PMAX conversion rate competitive in the current market? 🤔 In under two minutes, you can compare your:✅ Cost Per Click (CPC)✅ Click-Through Rate (CTR)✅ Conversion Rate✅ CPA & ROAS Against aggregated, anonymized data for Shopping, Search, and Performance

Channable just launched this benchmark report Read More »

Why is the Netherlands so good at e-commerce? 🇳🇱

It is not because of its size. With just over 18 million people, Dutch companies are forced to think internationally from day one. The real advantage comes from four things: – A central location near hundreds of millions of European consumers– World-class logistics through Rotterdam and Schiphol– Strong digital infrastructure and an English-speaking workforce– Business-friendly

Why is the Netherlands so good at e-commerce? 🇳🇱 Read More »

Google Ads news week 25 sponsored by ProfitMetrics.io

Looker Studio: https://lnkd.in/e9AkmTsCGambling policy: https://lnkd.in/eMtXw-riOpenAI: https://lnkd.in/eca9b6yFShopify migration: https://lnkd.in/eD8Tf-UHText assets: https://lnkd.in/ekeABpSyConsent Mode: https://lnkd.in/eBSA9YCfLeads live:https://lnkd.in/emEfecHyPartners tool:https://lnkd.in/eKce7mvRGA4 x Shopify: https://lnkd.in/eRPUDWgHAsk Ad Manager: https://lnkd.in/eC7mCHXKScene Machine: https://lnkd.in/eUHmdZgFConversion tracking beta:https://lnkd.in/eMkHTh-4Smart Bidding name: https://lnkd.in/e5yngpQhImage Search: https://lnkd.in/eqyCp5GgCustomer lists: https://lnkd.in/eSDG_5vHLabels: https://lnkd.in/ef8bqtvhLimited Ad Serving: https://lnkd.in/eQzXfgPESecurity Settings: https://lnkd.in/enKw2wDRDemand Gen billing:https://lnkd.in/eUWzMatCBidding updates: https://lnkd.in/eC8-pRi9

Google Ads news week 25 sponsored by ProfitMetrics.io Read More »