Author name: Adriaan

June’s Demand Gen update expands YouTube campaign tools to help advertisers drive more new-customer growth. Key additions include broader automatic video resizing across aspect ratios, Gemini-powered creative optimization recommendations, and Web-to-App Acquisition Measurement to track app installs generated by Demand Gen campaigns. Measured reports that 72% of incremental YouTube conversions come from new customers.

Most Google Ads accounts don’t fail because of budget. They fail due to structural issues, tracking problems, and wasted spend. Here’s the simple roadmap we use to scale profitably: 🔍 1. Campaign Audit Identify what’s working vs. wasting spend• High CPA keywords• Low CTR ads• Weak landing pages• Search terms report = goldmine 🧠 2.

Alphabet is far more than a search engine. It operates one of the largest technology ecosystems in the world, spanning AI, advertising, cloud infrastructure, robotics, health science, and autonomous vehicles. However, unlike many traditional companies, Alphabet constantly launches, restructures, and shuts down projects. Understanding what is still active versus what has changed is key to

ChatGPT has memory but most people aren’t using it right. If you want smarter, faster, more relevant answers, don’t just type “Remember me or my tone” Instead, try this: ❌ Bad prompt:“Remember me.” ✅ Better prompt:“Remember that I’m a digital marketer.” 🏆 Best prompt:“Remember that I’m a B2B marketer focused on SaaS lead gen. I

Google Ads performance doesn’t stop at the ad. It continues on the page. You can have: → Strong targeting→ Relevant keywords→ Good CTR But if the landing page isn’t aligned… Results will always be limited. Things that make the biggest difference: → Fast loading speed→ A clear, compelling offer→ Simple, focused layout→ Strong trust signals

Google Ads API v21 will stop working on August 5, 2026. Migrate to a newer version before then and use Google Cloud Console metrics to identify any v21 methods your project still calls.

Arpan Banerjee discovered this metric for ads, is this new?

There’s a reported spike in Google Merchant Center disapprovals for Shopify products due to “Product page unavailable” errors. It seems Google’s bots are having trouble crawling some Shopify product URLs, so store owners should check their GMC accounts and see if they’re affected. Thanks for sharing Jochem Jacobs

Google expanded its AI Max for Search reporting guidance, confirming that Dynamic Search Ads will automatically transition to AI Max starting in February 2027. The update adds clearer search-term and landing-page views, exclusion controls, dedicated travel campaign reporting, and best practices emphasizing conversion intent, reviews every one to two weeks, and limited use of negative

Google added a new section to the about final URL expansion in Search document named “How the landing page logic works for Travel Promotion Ads & Booking Links within Search Campaigns for Travel” Thanks for sharing Barry Schwartz