Ehrenberg-Bass Institute: Narrow Targeting Hinders B2B Growth
The Ehrenberg-Bass Institute’s research indicates that B2B marketers often focus narrowly on specific segments, assuming these are the most profitable.
However, their analysis reveals that such narrow targeting can be counter-productive.
It limits brand exposure and reduces the potential for growth, as it neglects the broader market of potential buyers who may become valuable customers over time.
The study suggests that broadening marketing efforts to reach a wider audience can enhance brand recognition and drive long-term growth.
More information: https://lnkd.in/ePej3pTK
