Benoit Legendre discovered that there is currently a global technical issue affecting campaigns using the “Bid only for new customers” setting.
Many campaigns stopped spending completely around 11:00 AM UK time yesterday. Google has confirmed the problem but hasn’t provided a timeline for a fix.
Temporary fix: switch affected campaigns to “Bid for new and existing customers” to resume spend.
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Subscribe for freeGoogle Ads shows this message when you select the option: "Your campaign will be limited to only new customers, regardless of your bid strategy.". You still need to upload a…
Spotted by Anthony Higman
Thanks for sharing Arpan Banerjee
Until then it covers Performance Max and Demand Gen. Google's updated help page now defines the channels for those two campaign types. The placement codes change too. The old 'x'…
Spotted by Hana Kobzová, via PPC News Feed
