Google is facing over €12 billion ($13B) in civil lawsuits from European price comparison sites, following the EU’s 2017 antitrust ruling that fined the company €2.4B for abusing its dominance in search.
With the ruling upheld, plaintiffs now only need to prove financial harm. At least 12 lawsuits are active across seven EU countries, with major claims from companies like Trovaprezzi (€2.97B), Pricerunner (€2.1B), and Kelkoo (€1.4B).
The outcomes could significantly impact Google’s shopping and comparison search rankings and ad visibility, potentially altering CPCs and competition.
Plaintiffs argue Google’s practices still favor its own services, while Google defends its current setup as fair.
Key hearings are scheduled in the UK, Netherlands, and Germany throughout 2025.
While proving harm is complex, the cases could set major precedents for holding digital monopolies accountable in Europe.
