Author name: Adriaan

Google Ads News Performance Max Gets Product Reporting by Asset Group Google has introduced a useful update for Performance Max campaigns: advertisers can now select individual asset groups directly within the Products report. This makes it much easier to analyze product-level performance for specific asset groups without relying on extensive filtering or time-consuming workarounds. Previously, […]

Google has introduced a useful update for Performance Max campaigns: advertisers can now select individual asset groups directly within the Products report. This makes it much easier to analyze product-level performance for specific asset groups without relying on extensive filtering or time-consuming workarounds. Previously, understanding how individual products performed across different asset groups required considerable

Google Ads now provides real-time Shorts ad previews for Video View and Video Reach campaigns. Advertisers can preview new or existing ads on mobile and desktop during campaign creation, helping catch formatting issues and confirm how creatives will appear before launch.

Google Ads now supports Custom Labels in Demand Gen campaigns, expanding a feature previously limited to Performance Max and Standard Shopping. Advertisers can use labels 0–4 to segment products by attributes such as margin, seasonality, or promotion strategy, giving them more control over targeting, bidding, and messaging instead of relying entirely on automation.

Google Ads API v21 will be discontinued on August 5, 2026, after which all requests using this version will fail. Developers should migrate to a newer API version before the deadline to avoid service disruptions. The Google Cloud Console can be used to identify recent v21 requests, including the services and methods currently used by

On July 13, 2026, two unversioned changes will take effect in the Display & Video 360 API and Structured Data Files. Nielsen will no longer be available as a third-party brand lift vendor. In addition, Demand Gen and YouTube responsive ads will automatically inherit default business name and logo values when these fields are not

Google is expanding its financial advertiser verification program to all EU and EEA countries. Financial services advertisers must prove that they are registered or authorized by the relevant national regulator. The rollout will happen in phases, and businesses will have 30 days to complete verification. If they fail to do so, their financial ads will

At Cannes Lions 2026, YouTube introduced new Gemini-powered tools to help brands and agencies improve creator-led campaigns. Updates include more detailed YouTube trend data, integrated insights into paid and organic brand performance, a new API offering richer creator and audience information, and creative recommendations for optimizing Demand Gen campaigns. Together, these tools provide a clearer

June’s Demand Gen update expands YouTube campaign tools to help advertisers drive more new-customer growth. Key additions include broader automatic video resizing across aspect ratios, Gemini-powered creative optimization recommendations, and Web-to-App Acquisition Measurement to track app installs generated by Demand Gen campaigns. Measured reports that 72% of incremental YouTube conversions come from new customers.

Most Google Ads accounts don’t fail because of budget. They fail due to structural issues, tracking problems, and wasted spend. Here’s the simple roadmap we use to scale profitably: 🔍 1. Campaign Audit Identify what’s working vs. wasting spend• High CPA keywords• Low CTR ads• Weak landing pages• Search terms report = goldmine 🧠 2.