Revenue New York Times
The New York Times is getting more and more revenue through digital subscriptions. Interesting to see how they have adjusted their revenue model.
Revenue New York Times Read More »
Ad group & keyword forecast removed
The Ad group & keyword forecasts are being removed in the Google Ads API.
Ad group & keyword forecast removed Read More »
YouTube NFL Sunday
Google bought the rights for NFL Sunday Ticket last year! Now these prices had been released for YouTubeTV subscribers and non-YouTube TV Subscribers.
YouTube NFL Sunday Read More »
AAR Google Ads changes over time…
Rachna R posted that the Add audience segments for reporting AAR is gone! When I checked the AAR version of 2022 vs the version of 2023 I found out that the create DSA options is also gone and the bid more efficiently with enhanced CPC option is not available anymore. Over time Google also added some
AAR Google Ads changes over time… Read More »
Two new AI-Powered Ads certifications
Google has launched two new AI-Powered Ads certifications: – Foundations of AI-Powered Performance Ads (31 March)– AI-Powered Performance Ads Certification (20 March)
Two new AI-Powered Ads certifications Read More »
Update verification program
Google has posted an update about the advertiser verification program.
Update verification program Read More »
Google Ads verification badge test
Google is already testing a different verification badge style (source)!
Google Ads verification badge test Read More »
Bard updates
Yesterday Google announced some updates for Bard: – launch of update page for Bard– updated Bard with better capabilities for math and logic– additional suggested Search topics
Change Google Ads design
Done with the new Google Ads design? Click on appearance and use the previous design.
Change Google Ads design Read More »
Device adjustment
It’s crazy how hard it is to find the device adjustments at this new Google Ads design…
Custom Columns Google Ads
Dario Zannoni tweeted that in Google Ads Manager it is now possible to create Custom Columns and assign them to Manager Accounts. These columns are automatically shared with all sub-accounts, so there’s no need to recreate them!
Custom Columns Google Ads Read More »
Apple’s PC shipment declined by 40%
Apple’s PC shipment declined by 40%! Can imagine that some SEO & SEA practices are impacted by the fall of PC shipments. IDC’s latest figure has the whole sector in Q1 down by 29% from the same time last year.
Apple’s PC shipment declined by 40% Read More »
Third-party plugins Bing
The CEO of Bing has hinted that Bing Chat may support third-party plugins soon!
Third-party plugins Bing Read More »
Twitter Blue subscribers
Twitter Blue subscribers will see around 50% fewer Ads! Could other search engines and social media companies also include this strategy? YouTube Premium already had this option I know!
Twitter Blue subscribers Read More »
Blue check mark test Google Ads
Another blue check mark test was found by Rachna R!
Blue check mark test Google Ads Read More »
Apple launches new service
Apple is introducing a new service, shop with a Specialist! This service will offer customers in the U.S. a live video shopping experience directly on the Apple website. With the free service, customers will be able to browse the iPhone models, compare features, and have an Apple Specialist answer their questions and help them.
Apple launches new service Read More »
Online sales -15%
Online sales have fallen by 15% in Germany! The decrease is mostly felt by the fashion segment. The reason for this decrease is that people are putting off non-urgent purchases(source).
Google Ads news week 14
Welcome to the Google Ads news from week 14! YouTube bug Yesterday Elisabetta Gallucci posted that there has been a bug for YouTube Ads this week where the spending would go too high. Ginny Marvin tweeted yesterday that “The issue itself has been resolved. The team is currently assessing the impact & next steps. No further action is required
Google Ads news week 14 Read More »
Pmax video script is broken!
Since January the script that deletes automatically created YouTube videos in Pmax isn’t working anymore! For more information: https://lnkd.in/ekfTs5gT
Pmax video script is broken! Read More »
Linking GA4 360 with BigQuery
Charles Farina spotted that you can now link BigQuery for roll-ups & sub-properties in GA4 360.
Linking GA4 360 with BigQuery Read More »
Google tests with network setting
Thanos Bertes posted these 3 tests that Google is using to push the networks. Which one would force you
Google tests with network setting Read More »
YouTube Bug
Yesterday Elisabetta Gallucci posted that there has been a bug for YouTube Ads this week where the spending would go too high. Ginny Marvin tweeted yesterday that “The issue itself has been resolved. The team is currently assessing the impact & next steps. No further action is required from your end”
Pause server-side tags
Yesterday Google released that you can now pause tags in server containers.
Pause server-side tags Read More »
More information about AI creating Ads
Nayan Prakash has sent me this picture where you can find a bit more information about how the Beta AI tool works for RSA’s!
More information about AI creating Ads Read More »
YouTube updates
YouTube is announcing several updates: – live reactions during live streams– expanding the reach of posts to Android tablets and providing insights into the types of content viewers watch on other channels.– ads automation that allows YouTube to determine the best time to insertads during a stream– live control panel that provides stream stats and
AI creates Ad?
A week ago Geert Groot sended me a AI that created Ads! Now more people are spotting the Google Ads AI that can help you create your Ad.
Cheaper options
Google is testing a new section called Cheaper Options in the product detail overlay(source).
Some attribution models are going away…
First click, linear, time decay, and position-based attribution models are going away… ? These models will all sunset in Google Ads & Google Analytics in September. For newly created conversion actions these attribution models will no longer be available in: – GA4 May.– Google Ads June Source
Some attribution models are going away… Read More »
LinkedIn announced new features
Linkedin has announced new features: – suggested posts– personalized feeds– advanced search For more information: https://lnkd.in/e7NhKuUb
LinkedIn announced new features Read More »
New notification in Google Ads
Matinique Roelse spotted this new notification in Google Ads. This notification reflects the news from two weeks ago that told advertisers that Google is changing their non-direct click import to full cross-channel conversions!
New notification in Google Ads Read More »
AAR for experiments?
Alfred Simon found this option in his experiment that automatically applies the experiment if the results are favorable. I have never seen this before so it looks like this is a new option. Would you use it?
AAR for experiments? Read More »
Bing Chat Ads
Saw this example of how Bing Ads look in Bing Chat. Curious what the performance of these ads will be.
Microsoft Ads updates April
Cool! Microsoft has created an overview of the updates for April these are: – professional Service Ads are now available globally– upgrading to Enhanced CPC– changes to broad match modifier– bulk operations in Asset Library– target bid value: New column for easier optimization
Microsoft Ads updates April Read More »
GA4 launched regular expressions for events
Yesterday Google announced that you can now modify and create events using regular expressions. In my accounts, I didn’t find this new option so it looks like this rollout is not worldwide.
GA4 launched regular expressions for events Read More »
New process to create GA4 properties
Julius Fedorovicius just posted that Google has changed the process of how to create a property. If you now set up a property you have to create a business goal. Based on the goal you chose you will see different reports in the sidebar(grouped differently). If you want to see the old sidebar choose baseline reports.
New process to create GA4 properties Read More »
3 new updates for Google Travel
Google has added 3 updates for Google Travel. – A swipeable story format – Flight Price Guarantees – New Discover Options A swipeable story format Today Google shared a new way of browsing hotels because choosing the perfect place to stay can be a tricky task and there are many factors to consider, such as
3 new updates for Google Travel Read More »
UK Publishers Demand $4.2 Billion in Compensation from Google for Lost Revenue
UK publishers have recently taken legal action against Google, claiming that the company has cost them billions of dollars in lost revenue. Specifically, publishers are alleging that Google inflated the prices of its ad-tech services, resulting in reduced ad sales revenues for publishers. The total compensation sought by UK publishers is a staggering $4.2 billion,
UK Publishers Demand $4.2 Billion in Compensation from Google for Lost Revenue Read More »
New visuals in Help Center
Google has recently uploaded new visuals to their Help Center that can assist users in building successful ad campaigns while avoiding potential campaign disruptions. These visuals are designed to help users understand Google’s advertising policies more easily, and provide helpful tips and guidance for creating effective ad campaigns that comply with these policies. To access
New visuals in Help Center Read More »
Image & location auto migration postponed
In early 2023, Google announced that they would be introducing some significant changes to the Google Ads API. One of these changes was the introduction of automatic migration for image and location data, which would help to streamline the process of migrating this data from one Google Ads account to another. However, in a recent
Image & location auto migration postponed Read More »
Missing search terms…
Google doesn’t show all the search terms that users used. Below you see an example where Google doesn’t show more than half of the search terms..
Missing search terms… Read More »
New update Bing Chat
Recently, Barry Schwartz shared some exciting news about new features that have been added to Bing Chat. These updates show Microsoft’s continued commitment to enhancing user experiences by providing additional tools and features to help streamline and improve search functionality. One of the most noteworthy updates is the ability to display image and video searches
New update Bing Chat Read More »
Customer match with mail & phone?
In the world of digital marketing, one of the most critical aspects of any successful campaign is targeting the right audience. This is where customer match comes into play. Customer match allows advertisers to target ads to specific customers based on their email addresses or phone numbers. However, the match rate for email-only targeting can
Customer match with mail & phone? Read More »
Bing chat update
Bing is rolling out a cleaner math result format. Below you can see an example of the old and new format.
Update Bulk data export GSC
Google has updated its bulk data export in Search Console. Now it allows multiple GSC properties to export to one Cloud.
Update Bulk data export GSC Read More »
Google Ads news week – 13
Below you find all the Google Ads news from week 13 Google Ads Safety report Google has released the yearly Ads Safety report. Some finding: – 5.2 billion ads were blocked or removed for violating policies – 4.3 billion ads were restricted – more than 6.7 million advertiser accounts were suspended for egregious policy violations.
Google Ads news week – 13 Read More »
Local Search Ranking Study
This week Whitespark released their local search ranking study!For this study, Whitespark interviewed the top experts in local search. For local organic ranking, the following factors are important according to the experts: – dedicated page for each service– internal linking across entire website– quality/authority of inbound links to domain For the local pack, the following
Local Search Ranking Study Read More »
New features Bard
Yesterday Google announced some new features for Bard that help to respond better to prompts for multi-step word & math problems. Jack Krawczyk added also that coding is coming soon to Bard.