Author name: Adriaan

Julie Friedman Bacchini received a mail where Google was pushing to opt-in to auto-applied recommendations. Enjoy the slides…

Below you find all the news from Google Ads week 16. Audience insights in Ads library Dario Zannoni found out that the Google Ads Library now shows audience insights directly. Vehicle Ads out of beta Yesterday I wrote that vehicle ads are available in the US and Canada but this was still a beta. Now Google

Steve Nouri found this 360-degree spins of sneakers in the SERP. These 360 spins are reconstructed from 5-10 views that were already available in Shopping.

Brainlabs has done a study on broad match with AAR. In the picture you see a clear uplift in conversions but keep in mind that the CPA also increased with 37%. More information

9 American states are joining the antitrust lawsuit against Google. The lawsuit was filled in January by the government and 8 states.  This case claims that Google is unlawful exploitation it’s online advertising dominance. https://www.reuters.com/legal/nine-more-us-states-join-justice-department-lawsuit-against-google-over-ad-tech-2023-04-17/

Google is asking users of Search Ads 360 to upgrade the platform before April 2024. Some new features that you get with the new version: – cross-channel support & enhanced reporting– extra support for text, image, display, video, and app promotion formats.– templates (automatic campaign builder)– performance center 

Google has shared results of the interest-based experiment!  This solution performanced okay in comparison with third-party cookies. Some findings: – spend was down by 2-7%– conversion per dollar was down by 1-3% – campaigns that used machine learning performed better– CTR remained within 90% status quo https://blog.google/products/ads-commerce/iba-test-results/

Yesterday I wrote that vehicles ads are available in the US and Canada but this was still a beta. Now Google has officially announced vehicle Ads for all Canadian advertisers. They also told that it will expand to to other countries!

Microsoft has done a study about cross channel campaigns with Roku. The 3 insights where:

A few days ago I wrote about Google’s organic vehicle product listing! People where asking if these were ads or if ads are coming for vehicles but these ads are already in beta in the US and in Canada!

Below you find all the news from Google ads week 15. Assign custom columns to accounts Dario Zannoni tweeted that in Google Ads Manager it is now possible to create Custom Columns and assign them to Manager Accounts. These columns are automatically shared with all sub-accounts, so there’s no need to recreate them! Testing new verifications

Mark Grasmayer shared this good tip yesterday! Keep in mind that displaying shipping costs will be mandatory as of June 13.

Thomas Eccel found this new column tracking status! Before this column was named status. Also, he noticed the status needs attention. Before this status did not exist.

Today I read the post from Victor Sellés Guillemat where he told that there is a new lead form segment! So, of course, I checked the audience manager in Google Ads and he is right there is a new lead form segment! I only saw this change for accounts that have a lead.

The search revenue in 2022 is year-to-year up with 7.8% in the US! The industry overal has seen a decrease in total revenue share of 1.2%, but Search is still has the largest share. The total digital spend in 2022 was 209.7 billion dollars. Search accounted for 84.4 billion dollar.