Bing tests Official site
Bing is testing official site in the search results!
Bing tests Official site Read More »
Microsoft Clarity will use AI
On Wednesday Microsoft announced that they will use the same AI technology from Bing for Microsoft Clarity! Microsoft announced three possibilities: – Clarity chat– Session replay takeaways– Google Analytics chat
Microsoft Clarity will use AI Read More »
Apple has launched Pay Later
Apple has finally launched Pay Later in the U.S. With this new feature users can split purchases into four payments with 0% interest and no fees. The users can apply for Apple Pay Later loans of $50 to $1,000.
Apple has launched Pay Later Read More »
Twitter $1,000 monthly verification fee?
According to internal documents, Twitter wants to impose a $1,000 monthly verification fee on organizations. The 500 biggest advertisers and the 10,000 most-followed organizations with prior verification would be exempt.
Twitter $1,000 monthly verification fee? Read More »
Meta brand suitability controls & third party verification
Meta has launched a suitability center just like we have in Google Ads! Meta also announced that they will use Third-party brand suitability verification for Facebook Feed.
Meta brand suitability controls & third party verification Read More »
Italy has blocked ChatGPT over privacy concerns!
This block comes after agency Europol warned on Monday that criminals were ready to take advantage of AI chatbots! OpenAI has to communicate within 20 days the measures undertaken to remedy this situation or risk a fine.
Italy has blocked ChatGPT over privacy concerns! Read More »
Google heat alerts
Google is introducing extreme heat alerts to provide searchers with information during heat waves.
Google heat alerts Read More »
Shopping search
Consumers are starting their shopping search more on YouTube, Instagram, Walmart, and Instagram!
Google Ads Safety report
Google has released the yearly Ads Safety report(source). Some finding: – 5.2 billion ads were blocked or removed for violating policies– 4.3 billion ads were restricted– more than 6.7 million advertiser accounts were suspended for egregious policy violations.– more than 1.5 billion ads were removed from Google Ads– Google added or updated 29 policies for
Google Ads Safety report Read More »
Ads are coming to Bing Chat?
Bing has uploaded a blog where they described three goals for their search: – sending traffic to publishers– increase revenue for publishers– foster a healthy ecosystem Besides the goals they also shared some ideas they are exploring: – An expanded hover experience where hovering over a link from a publisher will display more links from
Ads are coming to Bing Chat? Read More »
Instagram search ads placement
Max Rascher ? has sent me this post from Bram Van der Hallen! In this post, we see the new placement that Instagram announced(search ads). Of course, he spotted the new placement on Instagram first. Bram is the guy to follow if you are using Meta Ads.
Instagram search ads placement Read More »
Products gaining attention
Google is now testing the Products gaining attention carousal on desktop serp(source)!
Products gaining attention Read More »
Rollout March 2023 broad core update
The rollout of the Google March 2023 broad core update is done. The rollout started on 15 March and was done on 28 March. Below you see the impact of the update!
Rollout March 2023 broad core update Read More »
New ways to verify information
Google is launching new features to verify information within the search results. The features are: – the about this results are expanding to all languages– perspectives are rolling out – launch of about this author– easier access to the about this page
New ways to verify information Read More »
Two new updates for Government documents and official services policy
Google is making two new updates for Government documents and official services policy. The first change: – the date that Google is enforcing policy changes is changing from March 31, 2023 to May 24, 2023– Google is removing Germany as a region-specific exception under “Public road access fees and passes.” For more information check: https://lnkd.in/gKBqq5YZ
Two new updates for Government documents and official services policy Read More »
Link to slides & video Product Kickoff H1 2023
Today I got the email with all the slides from the Product Kickoff H1 2023 & the on-demand video. Slides:https://lnkd.in/gJgvpUYc
Link to slides & video Product Kickoff H1 2023 Read More »
Microsoft third-party government advertising
Microsoft announced that starting today they will begin a pilot to allow advertising for third-party government companies. This pilot is limited to the Microsoft Advertising Search Network & Microsoft Audience Network in the US. For this pilot Microsoft will consider the following government products/services : – recreational passes/licenses– vehicle registration and title services– vital records Advertisers
Microsoft third-party government advertising Read More »
New the Ads Transparency Center!
Today Google announced Ads Transparency Center. In the Ads Transparency Center you can find all ads served from verified advertisers. Other things you can see:– which ads were shown in a certain region– the last date an ad ran, and the format of the ad.
New the Ads Transparency Center! Read More »
Change Google Ads menu
So a week ago I showed a screenshot that the search terms appeared under the insights & reports tab! Now I see this change happening in my Google Ads accounts. Besides this, you can also make a report in a campaign. I don’t know if I like this…
Change Google Ads menu Read More »
Similar Audiences
Google has sent me an update of the similar audience update. Starting 1 May similar audience segments will no longer be generated. If you already are using similar audience. On August 1, 2023, similar audience segments will be removed from all ad groups and campaigns.
New Search terms insights for responsive Ads
Kevin Kaneria shared this new beta that shows the search term insights for each responsive ad!
New Search terms insights for responsive Ads Read More »
Core Web Vitals updated
Google has updated the Core Web Vitals reports you may see a change in URLs!
Core Web Vitals updated Read More »
New Gmail Ad format?
Denie Geertzen shared this interesting Gmail Ad format with me that I have never seen before. Looks like this is a new Ad form for Gmail?
New Gmail Ad format? Read More »
New merchant listing & product snippets
Google has split the Product results search appearance into two: Merchant listings and Product snippets.
New merchant listing & product snippets Read More »
Content ideas
Content Ideas will be shut down tomorrow (3/28). If you want to keep your ideas make a copy!
Manual CPC campaigns
On the Microsoft Audience Network manual CPC campaigns will be transitioning to Enhanced CPC beginning April 24th! By April 28th, the transition will be complete! This change will only affect image & feed campaigns.
Manual CPC campaigns Read More »
Verified advertiser?
Wow! Google is testing with a blue tick mark icon on Search ads(source)!
Verified advertiser? Read More »
Google ads news week 12
Below you find all the news from Google ads week 12 Google for Games 2023 Developer Summit During the Google for Games 2023 Developer Summit Google announced some updates: – new bidding partners – same app key – adMob cross-promotion – reach uninstalled users – gaming feeds – Google play auto-install(source). Updated Local Services Ads
Google ads news week 12 Read More »
Bing is growing
In the last 12 months, Bing grew 3% and Google declined 3%. If we look at the latest seven days bing.com traffic is up 15.4% and traffic to google.com is down 2.4%(estimates) But if we take a look at this graph we see that Bing still has a long way to go…
Microsoft AI timeline
Interesting Microsoft AI timeline from Jack Rowbotham!
Microsoft AI timeline Read More »
UA Conversion goals in Ads?
Still, using UA conversions goals in Ads? Then it’s better to upgrade to GA4 conversion or track with the Ads tag(best option)!
UA Conversion goals in Ads? Read More »
Waitlist BARD
Want to use Bard? Join the waitlist! Keep in mind that the waitlist is not available in every country. You can join the waitlist at: https://bard.google.com
Change in Ads Script
Google is changing the script to make experiments! For more information check: https://lnkd.in/eZiERG5n
Change in Ads Script Read More »
AI conversion tracking
Thomas Eccel shared this new way of AI conversion tracking for Bing Ads!
AI conversion tracking Read More »
2 Discovery updates
Yesterday Google announced 2 updates for Discovery: – product feeds have expanded their availability to all Discovery advertisers– advertisers will be able to utilize product-level reporting to track the performance & DDA will be available(source)
2 Discovery updates Read More »
Google AI creates Ad
Geert Groot has sent me this new beta spotted by Chaitanya Vanga(source)! With this Beta Google’s AI help you create your ad!
Google AI creates Ad Read More »
New YouTube Ad group type
John Moran shared this new YoutTube ad group type called mixed formats. This new ad group type allows advertisers to mix skippable ads and non-Skippable Ads.
New YouTube Ad group type Read More »
Bing changes name audience segment
Bob Meijer has sent me this picture of a change in segment naming ‘Bing and Yahoo Search’ audience segment is now called ‘Microsoft Sites and Select Traffic’. It looks like this change is slowly rolling-out because some Reddit users already saw this change happening 5 months ago!
Bing changes name audience segment Read More »
4 LinkedIn updates for company pages
LinkedIn rolls out 4 updates for company pages: – scheduled posts– audio events– automatic job posting– following pages as pages For the announcement check: https://lnkd.in/e74-i8A7
4 LinkedIn updates for company pages Read More »
Instagram Search Ads
Instagram is testing ads in the search results. With this test, you can reach people that are searching for content, businesses, and products. Ads will show up in the feed when they tap into a post from search results.
Instagram Search Ads Read More »
GA4 & Shopify
A few weeks ago I post that you can migrate to GA4 if you have a Shopify account! Now Google is also posting about this! Want to know how to set this up? Check: https://goo.gle/3ZZobkN
Google is increasing limits for GA4
Google is increasing limits for GA4. You can now create up to 2,000 properties and 400 subproperties in your GA4 account!
Google is increasing limits for GA4 Read More »
Upgrade Google Search Status Dashboard
Google is upgrading the Search Status Dashboard with a ranking section! Below you see how this looks.
Upgrade Google Search Status Dashboard Read More »
Google is changing its non-direct click import to full cross-channel conversions.
This change applies to conversions imported from GA4 to Google Ads. For more information/explanation I recommend reading the post from Frederik Boysen : https://lnkd.in/e-Zxehyv
Google is changing its non-direct click import to full cross-channel conversions. Read More »
Microsoft launched a new targeting solution
Today Microsoft launched a new targeting solution that targets shoppers based on the categories they browse. This new option gives advertisers the chance to use audience behaviors(source).
Microsoft launched a new targeting solution Read More »
EMEA Product Kickoff Slides
Below you find some slides of the EMA Product Kickoff. The slides are based on the updates that Google announced. A few slides were captured and shared by Tiago. conversion-based audiences with first-party data & customer match. External conversion lift user-based video action Marketing Mix modeling Campaign- level brand exclusions Video action Planning & forecasting
EMEA Product Kickoff Slides Read More »
Bing creates images with words
Bing announced that they are bringing Image Creator to Bing! This tool is powered by an advanced version of the DALL∙E model from OpenAI. With Bing Image Creator you can create an image simply by using a word.
Bing creates images with words Read More »
Google is launching BARD!
Google is giving open access to Bard! This is still an early experiment. Google is giving users in the U.S. and U.K. access later they will expand to more countries and languages.
Google is launching BARD! Read More »
Update Local Services Ads
Google has updated The Local Services Ads interface. It should now be easier to add or remove verticals directly in the interface.
Update Local Services Ads Read More »