YouTube test
Youtube is testing with AI auto-generated summaries!
View profile
Ben Fisher found a nice new feature where you can see your business profile as a customer.
Consent Management Platform required
From January 16, 2024, Google Ads will no longer bid on EEA or UK web and app personalized ads inventory that does not comply with the IAB’s TCF requirement. This means that publishers and developers using Google AdSense, Ad Manager, or AdMob will be required to use a Consent Management Platform (CMP) that has been
Consent Management Platform required Read More »
New video enhancements beta feature
Tiago Goncalves found out that the new video enhancements beta feature is activated by default. This is something to check if you run video campaigns. If you want to opt out read: https://lnkd.in/eqz-xsm2
New video enhancements beta feature Read More »
Campaign Manager integration GA4
Charles Farina found out that the Campaign Manager integration for Google Analytics 4 is rolling out now! This future is now free previously only available in the 360(paid) version.
Campaign Manager integration GA4 Read More »
View rate insights
Yesterday Benjamin Vandenberghe found out that view rate insights are now split up by platform.
View rate insights Read More »
X moved Ad label
X has moved the placement of Ads! Its now smaller and called Ad. Before it was promoted.
Update Google Ads Gambling and games policy Brazil
On August 28, 2023, the Google Ads Gambling and games policy Brazil country-specifics will be updated. From this day Google will begin to accept ads for Sports Betting and Daily Fantasy Sports operators.
Update Google Ads Gambling and games policy Brazil Read More »
GA4 SKad Network Integration
Thomas Eccel found out that the GA4 SKad Network Integration is out. With this integration, you can measure Apple devices better. By configuring conversion values, users can:– enable the Google Analytics for Firebase SDK to automatically set values for new installs– export your schema to a linked Google Ads accounts for bidding optimization. For more information read: https://lnkd.in/eDxuRHwB
GA4 SKad Network Integration Read More »
New setting Google Ads
Dario Zannoni & Yoann FERRAND found out that there is now a optimized targeting and audience expansion on off switch. You can find it in the audience tab.
New setting Google Ads Read More »
July documentation update from Google Search Central
July documentation update from Google Search Central! For more information about these updates check: https://lnkd.in/evgndnTA
July documentation update from Google Search Central Read More »
Google Canvas
Google has introduced a new feature exclusively for Canvas that allows users to create a Drive item and collaborate on it with other users in the course.
Similar Audiences
Today all similar audiences will be removed. This is due to the phasing out of third-party cookies and user privacy. Optimized targeting will replace similar audiences. This feature is automatically turned on for all campaigns. Optimized targeting looks at information like keywords on your landing page or in your creative assets. Based on this information
Bold & Underlined Title Links test
Brodie Clark found this underlined & bold title links test.
Bold & Underlined Title Links test Read More »
GA4 updates July
Below you find the updates around GA4 from July: Default conversion & third-party segments: https://lnkd.in/e_CnFV35Update landing page report: https://lnkd.in/e-cxgF6fNew data redaction: https://lnkd.in/esC8d9-ANew GA4 videos: https://lnkd.in/eJnf4gFzNew audience report GA4: https://lnkd.in/eDkJzrjKNew option in the demo account of GA4: https://lnkd.in/eNVaBe6DEcommerce dimensions and metrics: https://lnkd.in/eC4rASyZGA4 has new documentation for setting traffic sources: https://lnkd.in/ec7rr7AN
Reorganizing Business Profiles
As of 31 Jul 2023, Google’s Help Centre pages will be reorganized for Business Profiles. For more information check: https://lnkd.in/eWauzi5F
Reorganizing Business Profiles Read More »
Bing Ads hide Ad label
Frank Sandtmann found this result in Bing where the Ad label is really hidden.
Bing Ads hide Ad label Read More »
Google Ads news week 30
Below you find all the news around Google Ads from week 30 Google Ads Trademark Policy This Monday Google updated their Google Ads Trademarks. Google will accept and process trademark complaints only against specific advertisers and/or ads. Trademark restrictions implemented before 24 July will be phased out for most advertisers in 12-18 months. New Improved
Google Ads news week 30 Read More »
Google site names
Google site names are now supported on subdomains on all devices in English, French, German, and Japanes. Google also updated the documentation to encourage more use of the alternateName property. For more information check: https://lnkd.in/eTcJ9788
New features GA4
Yesterday Google announced that you can now use third-party segments with GA4 audiences on Google Ad manager. You can now also set a default conversion value in GA4.
Microsoft had introduced new website insights for Universal Event Tracking Tag.
You can see the following metrics in this dashboard: – Session count– Popular page’s– Device breakdowns– Country breakdown– Quick backs– Average active time. Data signals: – Page latencies– Click and scroll interactions– Purchase cart details– Cart abandonment details– Browser-based signals– JavaScript browser errors.
Microsoft had introduced new website insights for Universal Event Tracking Tag. Read More »
Product ratings update
Google is going to update the product rating policies on 28 August 2023. They update has clarifications of a lot of policies. Google also announced a new policy on automated content, Google doesn’t allow reviews that are primarily generated by an automated program or artificial intelligence application. Google is also providing more guidance on how
Product ratings update Read More »
New consent management platform requirements
Google has announced that they will begin to apply the new consent management platform requirements on January 16, 2024 for publishers that use AdSense, Ad Manager, or AdMob.
New consent management platform requirements Read More »
Looker studio updates
Google had released some new best practices documentation and some other product updates. For more information check: https://lnkd.in/ezbf263w
Looker studio updates Read More »
Consent platform requirements
Google has announced that they will begin to apply the new consent management platform requirements on January 16, 2024 for publishers that use AdSense, Ad Manager, or AdMob.
Consent platform requirements Read More »
New in Merchant Center Next Customer support?
In the last blog of Merchant Center Google wrote about how to increase shopper trust with customer support. Is this a new option in Merchant Center Next? I’m not having access to Merchant Center Next at this moment so feel free to react.
New in Merchant Center Next Customer support? Read More »
Youtube update
Youtube is updating the YouTube Studio Settings with a new modern design and navigation. They also reorganize settings into categories. With these changes, Google wants to make it easier to find settings.
Categories reviews
Grant Kneble found out that Google has made updates in the reviews box, they now show reviews in categories like solo or couple.
Categories reviews Read More »
Google updated Local Service Ads reviews dispute form
Mike Blumenthal found out that Google has updated the Local Service Ads reviews dispute form.
Google updated Local Service Ads reviews dispute form Read More »
Save time with Ad customizers
If you use the same text in a lot of Ads and if this text/number can change then Ad customizers can save you a lot of time. Examples of text that can change: – active years– number reviews– prices that you won 2022 > 2023– a rating Where to find and how to implement: –
Save time with Ad customizers Read More »
Links Things to know box
Barry Schwartz found out that Google now shows links in the Things to know box.
Links Things to know box Read More »
GA4 metrics Google Ads
Thomas Eccel found out that in some accounts you can now see the GA4 metrics.
GA4 metrics Google Ads Read More »
Add videos with different dimensions
Benjamin Vandenberghe found out that you can now add your videos with different dimensions in the same ad.
Add videos with different dimensions Read More »
Google publisher Restrictions Update
Google just sent a mail that on 30 August, they will update shocking content in the Google publisher Restrictions. This update will include an exception for gameplay imagery. In the message below you can read when the content is shocking in gameplay.
Google publisher Restrictions Update Read More »
Performance Max for Bing Ads
Microsoft had now officially announced Performance Max for Bing Ads. For the announcement read this article.
Performance Max for Bing Ads Read More »
Enhanced Conversions for leads
Enhanced conversions for leads improve the measurement of offline transactions. Below you find an example of how this works. For more information check: https://lnkd.in/gB35WBgG
Enhanced Conversions for leads Read More »
New Modification for Pmax Targeting
I think 👋 Petya Yildizgoren was the first one to find out that you can modify your Pmax targeting with the Performance Max Campaign Modification Request Form. Interesting feature.
New Modification for Pmax Targeting Read More »
Ad revenue growth
Philipp Kloeckner shared this interesting picture where you can really see how the Ad revenue of Google has grown over the years.
Dark mode Bing Chat
Bing AI chat & Copilot for search are now also available for some users in Chrome and can also be used in dark mode.
Dark mode Bing Chat Read More »
Enhanced conversions for web
Enhanced conversions for web can recover conversions that otherwise would not have been measured. How does this work? First-party customer data such as email address, name, home address, or a phone number is captured in your conversion, hashed, and sent to Google. This information is then used to match your customers to Google accounts.
Enhanced conversions for web Read More »
Bing Ads
Yesterday Microsoft released it’s earnings. In this report Microsoft releases that they saw Bing Ads has grown with 8%.
Alphabets Ad revenue has grown
Alphabet has beat expectations with higher revenue. The total Ad revenue has grown year on year. Breakdown: – YouTube ad revenue has grown with 4.4%– Google network saw a decrease in revenue of 5%– Google search & other saw a growth of 4,8%.
Alphabets Ad revenue has grown Read More »
New upgrade tools
Google is going to roll out tools to upgrade Dynamic Search Ads and Display campaigns to PMax. For more information: https://lnkd.in/es_sVvkS
Image and location change
Google has uploaded again that on August 2, 2023, new accounts will only be able to create image and location assets and not extensions.
Image and location change Read More »
Comparison feature
Google is now also showing comparison sites for other queries like bike repair shops in NYC.
Comparison feature Read More »
New label
Thomas Eccel just sent me this text where you can see that Google is showing this “New” label.
Automatic FAQs
Darcy Burk Burk found out that Google Business Profiles is rolling-out automatics FAQs
Hotel carousel test
It looks like Google is testing a new hotel search feature that lets searchers compare sites(source).
Hotel carousel test Read More »
New Merchant Center feature!
Emmanuel Flossie found this new feature in Merchant Center called all collections. This new feature represents a group of products. Each collection can include up to 100 products. Collections help advertisers create rich Ads and free product listings in a simpler way. You can also enrich product data, which may increase performance and improve the user
New Merchant Center feature! Read More »