Mike Ryan & Stefan Stopper found the new improved Search Terms Insights report in Google Ads, which was announced at Google Marketing Live. For the pros and cons of this report read: https://lnkd.in/eRgHUAAR
New Improved Search Terms Insights Read More »
With conversion modeling, Google can fill in gaps in measurement when users deny cookies. Conversion modeling is using for this method observed conversions to predict unobserved conversions. This all happens without identifying an individual. Google has described this process in 4 steps: 1. Ad interactions are separated into two groups 2. The observed group is
How does conversion modeling works? Read More »
The lifetime of first-party cookies for Safari is since ITP 2.1 only 7 days. There was a workaround for this limitation that could place cookies from a sub-domain with the use of for example Google Tag Manager Server Side. Jos IJntema wrote a very nice Dutch article about some changes in this workaround. He explained
New Safari limitations GA4 & Ads measurement Read More »
Testing viewer created shorts featuring comments Google is running an experiment that enables mobile viewers to create Shorts featuring comments posted on videos they’re watching.
YouTube Shorts test Read More »
Today Google will update their Google Ads Trademarks. Google will accept and process trademark complaints only against specific advertisers and/or ads. Trademark restrictions implemented before 24 July will be phased out for most advertisers in 12-18 months.
Google Ads Trademark Policy Read More »
Below you find all the news around Google Ads from week 29 Sunset Display & Video 360 API v1 Google announced again that the Display & Video 360 API v1 will sunset on September 14. New reporting script PMax Yesterday Google announced a new script for PMax. With this script you can report on your
Google Ads news week 29 Read More »
Google announced that it will start rolling out the relevance and measurement APIs in Chrome. This will be a gradual rollout. Google is aiming for 99% availability by mid-August. The Privacy Sandbox will run in parallel with third-party cookies in the browser. Early 2024 Google will deprecate third-party cookies for 1% of Chrome users. By the
Rollout Privacy Sandbox APIs Read More »
Google Ads Editor 2.4 was released a couple of weeks ago and now they released 2.4.1. I could not find what they changed but I think it must have been a bug.
Barry Schwartz found out that Google is testing a new carousel search feature that shows products that you can buy to save with tax credits.
Carousel test with tax credits Read More »
Looker studio has announced some updates for the pro and free edition. Pro edition: – add a quick filter– get a personal report link Free edition update: – intervals for time series charts– changes to Google Ads creative assets reporting Google also announced some new documentation for Explore topic in the Help Center. For more
Looker studio update Read More »
Google has made the announcement that on August 15 they will update the requirements for YouTube Ads. This update improves the organization of the page and clarifies the paths through which advertisers can disapproval ads.
Update YouTube Ads Read More »
Charles Farina spotted again a new option in the demo account of GA4. This time he saw a new audience integration between GA4 and Google Ad Manager. This feature for publishers is normally only available in paid UA360. Would be nice if it comes to GA4.
Demo account option Read More »
Google has announced the first update of July for GA4 With this update Ecommerce dimensions and metrics are now available in the custom report builder. The new Ecommerce dimensions for the custom report builder: – Item affiliation– Item brand– Item category– Item category 2– Item category 3– Item category 4– Item category 5– Item ID–
Thomas Eccel spotted this big update where you can opt-in for Enhanced Conversions on Account Level.
Enhanced Conversions on Account Level Read More »
Jonah Manzano shared this promotions beta that he saw. This Beta offers a simple way to boost your channel, without having to go through Google Ads Manager. YouTube is already testing this Beta for a year. Source:https://lnkd.in/ejDtmzBX
Tiago Goncalves shared this interesting Performance Max Guide! If you want to know more about Performance Max have a look:)
Performance Max Guide Read More »
Microsoft Logo Extension is rolling out globally. For more information about how to create a Microsoft Logo Extension look at: https://lnkd.in/eNcHRy6K
YouTube Premium now costs $13.99/month instead of $11.99! For the iOS YouTube app, it’s now $18.99. YouTube is also increasing the price of Music Premium from $9.99 to $10.99 per month. Source: https://lnkd.in/epqPukUA
Youtube premium price up Read More »
Matinique Roelse found out that Google now shows when your consent modeling is not active. This tool is available for advertisers that meet the following requirements: – Have an advertising presence in the European Economic Area or the UK.– Correctly implemented consent mode or the IAB Transparency & Consent Framework– Daily ad click threshold of 700
Consent modeling active Read More »
Charles Farina found again a new GA4 report. This time it is the audience report that can now be found under User Attributes. This report is not available in every account so it could be a slow rollout.
New audience report GA4 Read More »
Charles Farina found out that Google started publishing videos for their upcoming new Google Analytics 4 course. For more information, you can check: https://lnkd.in/enM74BaM
Benjamin W. shared some interesting betas. One Beta called demand generation I already posted about but he also mentioned two beta’s I never heard about. The first one is called Performance Max Showroom. This Beta uses shoppable images on the display network. The second beta he shared is the Creator Promotions. With this beta, you
Some betas I did not know! Read More »
Sergey Gordeev shared this picture that shows that broad match should be theme aware. Below you see an example.
Broad match is theme aware Read More »
Google Workspace has increased the number of users you can add to a space in Google Chat from 8,000 to 50,000!
Sergey Gordeev shared this amazing example of how Google Ads keyword matching works!
Example keyword matching Read More »
Performance Max for Microsoft is now in open beta for more information check this article.
Thomas Eccel just spotted this Web to App Connect Page in the Google Ads interface. I have heard about it before in documentation but have never seen it in my accounts. If you have access to this tool you can find it under Tools&Settings -> App advertising hub, looks awesome.
Web to App connect page Read More »
Charles Farina found out that Google rolled out a new data redaction feature to the demo account. This feature has two toggles:– the auto-redaction of e-mail addresses.– the other allows you to specify query parameters to redact manually.
New data redaction Read More »
Gmail is now showing a pop-up for Enhanced Safe Browsing.
Enhanced safe browsing Read More »
Charles Farina found out that Google rolled out an update to the landing page report. The default landing page dimension no longer contains query parameters.
Updates landing page report Read More »
Wouter van Hal just shared this screenvideo with me that showed that the progress bar that I posted about last week isn’t a progress bar but a scroll bar.
Matinique Roelse found a new way how Google can push advertisers for higher budgets.
Google pushes for higher budget? Read More »
Meta started to roll out these changes yesterday: – the Video tab is now the go-to source for all videos on Facebook– Meta made it easier to find videos on popular topics and trends and engage with recommended Instagram Reels on Facebook– Meta started to roll out changes that bring the same editing tools from
Yesterday Google announced a new script for PMax. With this script you can report on your conversions and other metrics. You can find the script at: https://lnkd.in/eqaz9EDf
New reporting script PMax Read More »
Thomas Eccel sent me an interesting article that Meta has been temporarily banned from running behavioral advertising on Facebook and Instagram in Norway unless users give consent. The EU’s Court of Justice (CJEU) told that Meta’s behavioral advertising practices are incompatible with the GDPR. Behavioral ads are targeted to individuals by observing their online behavior. The ban
Behavioral advertising ban Norway Read More »
Google announced again that the Display & Video 360 API v1 will sunset on September 14.
Display & Video 360 API v1 Read More »
My first UA account has stopped gathering data, some others are still processing data.
UA account stopped? Read More »
With Google Signals you can enable cross-device reporting and remarketing The big downside of enabling Google Signals can be that your reports in GA4 have thresholds. These thresholds are being activated because otherwise, advertisers could maybe identify individual users based on the extra data. The big pros of Signals are that you get extra insights
Downsides of Google Signals GA4 Read More »
You can now add hyperlink text on web and Android when composing or editing a message in Google Chat.
Add hyperlink Google Chat Read More »
Some reasons why you can see conversion differences in GA4 vs. UA: – conversion counting works differently in GA4– your new tag is not covering every URL– the new tag is implemented incorrectly– filters in GA4 work differently– referrers were excluded in UA but not in GA4– internal traffic was excluded in UA but not
Conversion differences in GA4 vs. UA Read More »
Companies that don’t create value can start with Google Ads but normally won’t succeed. So here are a few things you can do to create value for a customer or stand out as an advertiser: – cheaper product price– faster shipping– free shipping– better customer experience– more social proof/more reviews– better product pictures/videos– best content/explanation
Stand out and add value Read More »
Conversion modeling is a tool that was made available in April 2021 for Google Ads. This tool is available for advertisers that meet the following requirements: – Have an advertising presence in the European Economic Area or the UK.– Correctly implemented consent mode or the IAB Transparency & Consent Framework– Daily ad click threshold of
Measure more conversions with conversion modeling Read More »
Personal data from the EU to the US Personal data can now flow safely from the EU to the US(source). Update Ads to circumventing systems policy From July 2023, Google Ads’ Circumventing Systems policy will be updated to explicitly prohibit repeated and simultaneous policy violations across multiple accounts. Violations of this policy will result in
Google Ads newsletter week 28 Read More »
Google released some new looker studio updates: – Looker Studio Pro users can schedule reports to be delivered using Google Chat– Pro users can add row-level security to the data in a report scheduled to be delivered through email– See report and data source location on the home page. For more information read: https://lnkd.in/eUjAd9kW
New Google Looker Studio updates Read More »
It looks like Ben Kruger is not happy with the new Demand Gen Ads. Are there more people with bad experiences?
Demand Gen Ads experience Read More »
