From January 16, 2024, Google Ads will no longer bid on EEA or UK web and app personalized ads inventory that does not comply with the IAB’s TCF requirement.
This means that publishers and developers using Google AdSense, Ad Manager, or AdMob will be required to use a Consent Management Platform (CMP) that has been certified by Google.
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Subscribe for freeWhat changed. Until now, choosing non-skippable in-stream in a target frequency campaign switched off the other formats. Now you can run skippable in-stream, bumper, in-feed and Shorts next to non-skippable…
Spotted by Hana Kobzová, via PPC News Feed
What changed. The simple on/off toggle for optimized targeting is gone from the campaign settings. It has been replaced by a new setting with more than two choices. What it…
Spotted by Arpan Banerjee
What changed. To show your loyalty program on Google, you need all three: A program that meets Google’s editorial and participation criteria. A supported country: Australia, Brazil, Canada, France, Germany,…
Via Barry Schwartz
