Conversion differences report Demo account Himanshu Sharma shared this conversion differences report that measures the difference in GA4 en Google Ads conversions. This report is only available in his demo account.
Exclusive Demo: GA4 vs. Google Ads Conversion Differences Read More »
Google just sent me this Dutch message that tells me that from 18-10-2023 some attribution models will not be available anymore. From that day Google will automatically update to data-driven. The attribution models that go away: first click, linear, time decay, and position-based attribution The attribution models that stay are data-driven attribution, last click, and external
Google’s Attribution Model Changes: What You Need to Know as of 18-10-2023 Read More »
Elliot Smith received an email informing him that X is joining the Google Display Network on August 28th.
X’s Debut on Google Display Network Read More »
Google posted another message that from October 2023 the eCPC bid strategy will behave as Manual CPC.
Google Announces eCPC Bid Strategy Adjustment Read More »
From October 9, 2023, Google is adding two types of mutate operations for a ConversionAction imported from GA4. For more information read: https://lnkd.in/ew-cidqa
Google Introduces New ConversionAction Operations Read More »
On 21 November Google will update the Google Ads Misleading representation policy.
Google Ads Misrepresentation Policy Update Read More »
Yesterday I received this image from Tiago Goncalves . In this message Google is telling advertisers that they are fixing some technical issues that are created by account-level and app category exclusions. From now on the exclusions won’t block Google property’s or Gmail’s app categories.
Exclusions No Longer Affect Google Property and Gmail App Categories Read More »
TikTok has launched a first-party measurement solution that enables advertisers to better understand the customer journey on TikTok. For more information read: https://lnkd.in/etnu7ZHq
TikTok Unveils its First-Party Attribution Tool Read More »
YouTube has released some new features: – DreamScrean– YouTube Create– AI Insights– Aloud– Assistive Search in Creator Music For more information check: https://lnkd.in/eMMyAPja
New YouTube features for creators Read More »
Bing Chat is rolling out personalized answers! For further information, please refer to the following link.
Bing Chat Introduces Personalized Answers! Read More »
The DOJ has removed key evidence from it’s website around the Google Trial. The DOJ had not informed the judge about uploading these documents. Google made a complaint about this and now the DOJ has removed information. For further information, please refer to the following link.
DOJ Removes Key Evidence from Website in Google Trial Read More »
Bing is removing the disavow tool in October! For further information, please refer to the following link.
Bing Discontinues Disavow Tool Read More »
Bing has released a new Bing Webmaster Tools Performance Report. In this new report, Bing shows data from News, Images, Videos, and knowledge panels and they grouped together Chat data with Web data!
Bing Unveils Latest Webmaster Tools Performance Report Read More »
Emmanuel Flossie found out that Buy on Google will stay available for YouTube if you integrate it with Shopify and the app Google & YouTube.
Buy in Google YouTube Read More »
YouTube is again focusing on the crackdown of Ad blockers… For more information read: https://lnkd.in/e5KTnZXx
YouTube’s New Push Against Ad Blockers Read More »
Google has released more information about the shutdown of Buy on Google.For the full timeline check: https://lnkd.in/eCPxrXyb
Shutdown of Buy on Google Read More »
From October 4 AssetGroupListingGroupFilters can be created asynchronously using batch processing with the Google Ads API! For more information check: https://lnkd.in/eCPxrXyb
Exciting Google Ads API Update Read More »
Microsoft has launched a new Video Ad product called Video and Connected TV. This product can be used to create online video and CTV ad campaigns. Some platforms where ads can be shown are: Max, Hulu, Bloomberg, MSN, Huffington Post, People, and the Wall Street Journal.
Microsoft launches new Ad product Read More »
Meta Verified is rolling out for brands on Instagram and Facebook. Click for more information about the article
Meta Verified: A Game-Changer for Brands on Instagram and Facebook Read More »
Today google wrote a blog about the new AI tools for Ads. In this blog they announced that Automatically created assets are now available for 7 additional languages: – Dutch– French– German– Italian– Japanese– Portuguese– Spanish For advertisers with English assets in the US and UK, automatically created assets will soon start using generative AI!
Google Ads AI update Read More »
Below you find all the news around Google Ads from week 32. Manual payments The manual payments setting is now not available for new accounts from a lot of countries… If you want to check the list read this list. New warning MC Dennis Moons🧪 found this new warning in Merchant Center called Inappropriate title. It looks
Google Ads newsletter week 32 Read More »
Dennis Moons🧪 found this new warning in Merchant Center called Inappropriate title. It looks like this warning is specific for Discovery & Dem. Emmanuel Flossie saw this also before and he think that this is a bug.
New warning Merchant Center Read More »
The manual payments setting is now not available for new accounts from a lot of countries… If you you want to check the list read this article.
Manual Payment setting available Read More »
Below you find all the Google Ads news from week 31 Similar Audiences On Tuesday all similar audiences were removed. This is due to the phasing out of third-party cookies and user privacy. Optimized targeting will replace similar audiences. This feature is automatically turned on for all campaigns. New setting Google Ads Dario Zannoni & Yoann FERRAND found
Google Ads news week 31 Read More »
Looker studio has released some new updates: – new boxplot chart– new candlestick chart– new waterfall chart– improved thumbnail images For more information check: https://lnkd.in/ef7GCTKR
Looker studio updates Read More »
Jeannie Hill saw this new Google Ad top format in the generative search experience!
New Google top Ad format Read More »
Tinuiti has released the Digital Ads Benchmark Report Q2 2023. Some findings: – Google search ads grew 11% Y/Y– click growth 11% Y/Y – average cost per click flat – Shopping spend rose 11% Y/Y – Shopping CPC -2%– PMAX ROAS -9% For all the information download the benchmark report at: https://lnkd.in/ed6ywrFR
Digital Ads Benchmark Report Q2 2023 Read More »
Meta is launching a new AI tool that creates music using text prompts AudioCraft can produce high-quality.
Meta launches AI music tool Read More »
Google has added 4 new Chrome features: – a new section labeled “Related to this page”– see what’s trending– find related searches in Touch to Search– you’ll now see 10 (instead of six) suggestions. For more information check: https://lnkd.in/eQ278wPj
4 new Chrome features Read More »
Google has added videos to generative search AI.
Videos Generative Search Read More »
Barry Schwartz found out that Google is testing with a back-to-top button.
Back to top button Read More »
Dario Zannoni found out that in some Google Ads accounts it is now possible to add videos without uploading them to an official Youtube channel.
Add video without uploading video Read More »
Boris Beceric ✅ received this new format were Google is again pushing AAR’s. Always be careful with these recommendations.
New format pushing AAR’S Read More »
Meta is working on chatbots in an attempt to boost engagement with its social media platforms!
Search Engine Land found out that the Generative AI version of Google is now showing hyperlinks in the results!
In one of my accounts I find new data in the week-over-week report & insights that I could not find in my other accounts, they are called: performance shifts and performance changes.
New reports & insights? Read More »
Anthony Higman found these new Local Search Ad format test.
New Local Search Ad Format Read More »
If you have a trademark policy violation you now need to fill in an appeal form. This new form came with the new trademark restriction.
Microsoft released its lastest blog with product updates for August: – Microsoft Advertising’s Performance Max now in open beta– Change of plans to UET web insights rollout– enabling UET Insights– Code-free conversions for Smart Campaigns accounts– Microsoft Audience Ads will be available in another 58 markets/regions.
Microsoft updates for August Read More »
Google is updating the data protection terms On September 1, 2023. This update comes after the European Commission adopted the new adequacy decision for safe and trusted EU-US data flows.
Updating the data protection terms Read More »
Meta has suggested updating its consent policy after a meeting with Ireland’s Data Protection Commission. In the next 3 months Meta could ask consent before collecting data for targeted advertising in Europa. This could really impact their Ads because people can reject.
New consent policy Meta Read More »
David Kyle got invited for the new product studio generative AI Image tool. Looks like Google is rolling out this pilot.
New product studio generative AI Image tool. Read More »
Today Google officially announced some new GA4. Some features were already found by users. Below you see the new features: New audience features: – New unnotified users suggested audience– Seamlessly re-use app and web audiences– Access Google Analytics 4 Audience Builder in Google Ads. Focused on iOS campaign measurement and performance – Geo-based conversion lift measurement–
New GA4 features focused on better App campaign performance Read More »
New YouTube Shorts Update: – Shorts live– Split-Screen Collab– Q&A sticker– Audio and Effect suggestions– Shorts playlists– Landscape to vertical tools
YouTube Shorts Update Read More »
Microsoft is releasing code-free conversion goals for all Advertising Smart Campaigns globally!
Code free conversions goals Read More »
Google has a bug we’re it is showing 5 Ads instead of 4! Google found this bug and is going to fix it.
Google is introducing a new toggle in the Admin console. This toggle adds controls for who can access Google Forms features and services. When disabled, end users cannot create, edit or respond to Google Forms.
New Toggle Workspace Read More »
Thomas Eccel found out that when you switch from DSA to PMax that you can exclude URL’s and make URL rules. He also found Page Feeds live in his account.
