All updates

Performance Max now accepts style guidance for AI generated images.

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Upload reference images and add guidance on style and content for the visuals it creates.
Other changes from the past week:

AI generated assets in Search ads now carry a visible label in the EU, India and several other regions.

Final URL expansion in Performance Max now decides whether all site URLs or only your page feed URLs are used as landing pages.

A beta lets select advertisers in the US, Australia and Japan exclude users by household income bracket.

The new search_term_matchtype ValueTrack parameter separates AI Max expansion clicks from standard keyword traffic.

The Overview page has a new invalid traffic card with estimated savings, credited costs and links to related invoices.

Watch out: merchants in the EEA, UK and Switzerland risk disapprovals on free listings if they haven't selected a Comparison Shopping Service.

Spotted by Hana Kobzová.

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