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ChatGPT Ads product campaigns can now target regions within a country.

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The update also brings:
Maximize Results (Autobid) is now called intelligent bidding
Product set filters in Ads Manager let you combine several conditions on the same product field
Max Bid and Max CPC retire for existing campaigns on January 1, 2027, replaced by Target CPA and Target CPC

Set the regional targeting through the location options when you create a campaign.

Watch out: Target CPA and Target CPC are averages, so actual costs can land above or below your target.

Spotted by Barry Schwartz, via Search Engine Roundtable.

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