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You can now steer the style of AI-generated images in Performance Max.

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Google Ads added a visual guidelines section to PMax campaigns.

What you can set:
up to three reference images as a style guide
content guidelines, like showing people using your product
things to avoid, like distracting backgrounds

Each guideline entry takes up to 300 characters, and you can add more entries with a button.

No word yet on rollout.

Spotted by Marcin Wsół, via PPC News Feed.

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